Category: Energy

sustainable marketing campaign tips

Doing Good Is Good For Your Business: Communications Tips for Framing Sustainability to Consumers

“Tackling climate change is one of America’s greatest economic opportunities of the 21st century (and it’s also the right thing to do.)” The above statement was from a different time—five years ago, to be exact. BICEP, Ceres’ business division, was working on a campaign* to rally the private sector to influence public sector action on…

Continue reading

Content Marketing Tips for Clean Energy Marketing Segmentation Campaigns

Big data-fueled market segmentation is by no means new marketing strategy, but it is increasingly being exploited in sectors beyond consumer goods (e.g. clean energy marketing) to serve up targeted messages and content to niche audiences. Despite this positive shift towards brands providing more than coupons and product ads to consumers, the majority of segmentation…

Continue reading

News flash: Data visualization shows climate change denier’s million dollar estate under water

On Wednesday the Obama administration announced a new website created with data visualization tools to make it easier for Americans to see the effects of climate change on their communities ( www.climate.data.gov ). True to a government made website, Climate.data is very clugey to use, but after a bit of tinkering I was able to find an…

Continue reading