On June 27th, One of our Founders & Principal, Ted Page, presented a talk on clean energy branding and marketing at the Clean Tech Open’s East Coast Academy. Ted was invited to talk about storytelling for clean energy companies – focusing on how startups like those in the Clean Tech Open’s program can better tell their story to get funding, new customers, and build market share. Ted spoke during a full day of presentations from clean energy and sustainability leaders, providing valuable information to help promising clean energy startups develop their products and successfully enter the market.
Ted provided several examples of Captains work—including a valuable comparison of wind company branding and marketing strategy—and shared some important strategies and frameworks for clearly communicating value to potential partners and customers. After the presentation the audience of clean energy startup founders shared their questions and concerns on building their own brands, and joined in some group critique of example pitches, energy website design and messaging, and company naming.
In addition to Ted’s presentation, Captains has two of our leaders currently acting as mentors for the Clean Tech Open. Ted Dillon, Managing Director is advising QBA on marketing strategy and audience development. Zoe Moutsos, Group Director, is working with COMPANY on storytelling and marketing strategy.