Category: Marketing Tips & Strategies

sustainable marketing campaign tips

Doing Good Is Good For Your Business: Communications Tips for Framing Sustainability to Consumers

“Tackling climate change is one of America’s greatest economic opportunities of the 21st century (and it’s also the right thing to do.)” The above statement was from a different time—five years ago, to be exact. BICEP, Ceres’ business division, was working on a campaign* to rally the private sector to influence public sector action on…

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Good news: your ads are getting lots of views. Bad news: robots are watching them

Today’s Wall Street Journal reports some interesting statistics on video ad viewership. And by “interesting” I mean “holy $#@t.”  Apparently companies will go to very great lengths to convince advertisers that their ads are being seen. But many of the views are on sites such as (and you can’t make this stuff up) USFunVideos.com, a…

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