Category: Marketing Tips & Strategies

Redefining Instructional Design Through Typography

In today’s branding circles, there are the image geeks and the type geeks—the latter of whom frequently extol the virtuous presence of a perfectly crisp finial or manual kerning. For an increasingly visual reader demographic, typography can speak louder than the words it treats to convey the more elusive essentialities of a brand—personality, tone, age.…

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Jimmy Fallon’s genius – make sure every piece of content has something “highlight worthy”

I’ve been watching Jimmy Fallon on the Tonight show since it started airing (which is great, by the way) and three weeks in, there’s an interesting trend emerging. He rarely has a guest on without doing something “highlight reel worthy” with them. Last night, for instance, Billy Joel’s on. On other shows (Leno, Letterman, etc.),…

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The Big Brand Error That Adweek Didn’t Cover

In recent weeks, the biggest brand error didn’t come from JCPenney, in a #tweetingwithmittens redux, or from Jimmy Kimmel, with another dog-in-wolf’s-clothing publicity stunt. It came from energy giant Chevron—the brand that will go into the books as having proffered pizzas as apologies to residents of Bobtown, Pennsylvania for a fatal fracking explosion and 5-day…

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Live Stream of Adorable Cats in Ugly Christmas Sweaters? Zooey Deschanel, You’ve Been Out-Cuted

In an effort that could only be described as the cat-loving Interwebs topping itself, Christmas Cats TV is entering its final live streaming day, scheduled to wrap up at 2 p.m. PST. Get your wondering eyes over to ChristmasCatsTv.com for a glimpse into what your nutty Aunt Edna’s festive living room would look like full o’ felines,…

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