Category: Healthcare & Life Sciences

Healthcare marketing based on great content versus interruption: a better way to connect with patients.

While healthcare marketing still primarily employs ads that blare from every possible source of paid media, the tendency of today’s consumers to tune out these ads is only accelerating. When people are “targeted” with ads, they take evasive action. Instead, information seekers want to know how to deal with a disease (their own or a…

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