Thoughts

Content Marketing Tips for Clean Energy Marketing Segmentation Campaigns

Big data-fueled market segmentation is by no means new marketing strategy, but it is increasingly being exploited in sectors beyond consumer goods (e.g. clean energy marketing) to serve up targeted messages and content to niche audiences. Despite this positive shift towards brands providing more than coupons and product ads to consumers, the majority of segmentation…

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Healthcare marketing based on great content versus interruption: a better way to connect with patients.

While healthcare marketing still primarily employs ads that blare from every possible source of paid media, the tendency of today’s consumers to tune out these ads is only accelerating. When people are “targeted” with ads, they take evasive action. Instead, information seekers want to know how to deal with a disease (their own or a…

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