BlueWave Solar Case Study

Making solar for the

100% a reality

BlueWave—like all our challenger brand clients—understood that innovative communication was key to success in a crowded marketplace. Over our 18 month engagement with BlueWave, Captains helped the organization build a consumer-facing brand, understand how to engage a customers differently, and maintain those relationships over time.



How can a niche B2B solar project developer transform into a national B2C solar retailer with bigger upside and more opportunities? BlueWave was founded with the mission to make solar energy available to everyone, everywhere. To see their goal realized, BlueWave had to challenge the industry status quo, challenge themselves and their partners to create a new way of doing business. Captains partnered with BlueWave to help them understand their new consumer audience, drive engagement, and overcome intense noise in a crowded marketplace.


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