American Beverage Marketers Case Study

Bottling a culture

for a global presence

American Beverage Marketers has a fantastic story and a unique culture. Through a discrete project to bottle that culture, Captains created a 45-minute documentary on the people of the organization. The final product is a mandatory at all final sales meetings.



American Beverage Marketers (ABM), is the world’s leading producer and distributor of high quality cocktail mixes for bars, restaurants, and consumers around the globe. Customers from all over the world visit their 400,000 square foot facility in New Albany, Indiana. But what about the customers who can’t visit? ABM decided that they needed a film that could bottle their daylong experience, arming their global sales force with a virtual tour. They turned to Captains Studios.

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