By Lindsey Campbell, Captains of Industry
When Marc Zuckerberg and his gang of Harvard brainiacs opened Facebook to students in 2004, we all went crazy for The Book. From posting to tagging, it seemed like a great way to keep in touch and for those of us with a keen curiosity, to keep tabs. But when Facebook went global, some businesses were skeptical about the social network and wondered if it was a wise program for companies to be using.
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By Ted Page, Captains of Industry
In a January 24th story in the Boston Globe, Scott Kirsner offers some good tips for getting your company greater visibility in search engines.

Kirsner suggest that fresh and useful content should be a part of any company’s strategy for getting seen. The Captains agree with this, but we’d go one step further. What’s needed is great stories that captivate the imagination of the people you most want to connect with. In the age of YouTube and Vimeo, when millions of people are snacking on short web videos every day, great storytelling on the web often means video. Any website today can be its own TV channel, with an audience that’s as narrowly focused as it needs to be, with video content that helps attract just the people who matter most to your company. A case in point is the media center for First Wind, a leading wind energy company. Check out this video for a wind farm in Utah that came about through the vision of a local high school teacher and his students.
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By Lindsey Campbell, Captains of Industry
Generation Y has gotten a bad rap over the years. We’ve been called everything from spoiled to idealistic. And our Disney-like anything-is-possible attitudes have been irking other generations for years. In fact, most Baby Boomers predicted in November 2008 that Gen Y’s blithe spirits would be crushed by the 2009 economic crisis. But in a recent article by Marcy Shinder, VP of Brand Management for American Express, it’s Gen Y’s positive attitudes that have been the most refreshing in an otherwise dismal market.
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By Ted Page, Captains of Industry
Sometimes technological changes creep up on us, and sometimes they seem to occur all at once as a revelation. Last week, when I saw Avatar in Imax 3D, I experienced both forms of technological advancement. The movie took my breath away. The huge, engulfing screen, excellent sound, and amazing special effects all created a sense of reality for the world of Pandora that I had never seen before. Hype aside, it really is a breakthrough, even if the plot is basically Fern Gully meets Dances with Wolves. Other movies with great special effects, from 2001: A Space Odyssey to Jurassic Park, certainly paved the way for the further advances in Avatar, but the sheer scope of Avatar made it feel very new all at once. Read more Share This

It’s always good to see the things that we talk about with our clients work for us. Last night, Ted posted an called “How to get a job at a marketing agency (or anywhere else).” It was a post inspired by a great resume we received, and what people can do to make themselves stand out from the crowd and get hired.

Well, it’s been up for about 18 hours, and already we’ve had a couple of twitter responses about it, several comments, and had it referenced in a post about using the web to get hired on America’s Job Exchange Blog.

Great content gets talked about and shared.