Captains of Industry® is a strategic marketing communications firm based in Boston. Our name may be irreverent, but we’re all business. With 25 years of experience working with some of the best brands in the United States, we help our clients tell their stories, engage customers, and get results. While our work spans many industries and disciplines, we have specific areas of expertise that include renewable energy, branding, inbound marketing content, viral marketing, and video production.
By Ted Page, Captains of Industry
Whew! This continues to be an amazing experience for us at Captains, and a great learning opportunity for us and everyone involved. We applaud all the entrants for understanding that you can have a great product or service, but unless you’re telling a good story on the web with interesting content, there’s a risk of being ignored. We also want to thank Ann Handley of Marketing Profs for her invaluable help in the review process.
We’ve selected 4 great finalists, and have provided some insights of each of them here. Over the next two weeks, we invite your feedback on which of these 4 should be the ultimate winner. While Captains will make the final decision, the dialog in the marketing community about these entrants, and the very nature of web content and engagement, will play an important role in the process. Please weigh in and tell us what you think. Read more Share This
By Lindsey Campbell, Captains of Industry
In the age of “the sooner the better,” it seems some of us might have gotten a little lazy with our manners, etiquette, and grammar skills. But after years of sending and receiving friend requests and invitations to LinkIn, there hardly seems like there’s time to keep up with Emily Post, never mind knowing when to avoid a dangling modifier in a 140 character Tweet. Read more Share This
The Incredibly Boring Web Content Challenge has been quite the intense process. The Captains have been hard at work reviewing one utterly uninteresting submission after another. The entire team has been working late nights, downing double espressos, and reading and re-reading until most of our employees have developed double vision. To see for yourself just how grueling the submission process can be, check out the latest video from Captains of Industry.
By Ted Page, Captains of Industry
One of the more attention-grabbing submissions we’ve received with our Incredibly Boring Web Content Challenge is from a company called “Intimate Surprises.” They have a web-based service you can sign up for that sends you and your mate monthly surprise packages with “items that are fun, sexy and unexpected – and designed for couples to enjoy together.” Although there are no photos of these items on the site, I am making the leap that the items are not related to knitting, baseball card collecting, or scrabble. In any case, the submission from Intimate Surprises raises a very important question: Is it enough for your product to be sexy in order for people to seek it out on the web, or does the web content – the interactive elements, the video, the copy, etc – have to MAKE the product sexy? Read more Share This
By Jean Levasseur, Captains of Industry
In honor of the launch of the Incredibly Boring Web Content Challenge, I have gone searching for the most boring game ever. I found it. And for such a boring game, it’s terribly addicting. Enjoy!
