Captains of Industry® is a strategic marketing communications firm based in Boston. Our name may be irreverent, but we’re all business. With 25 years of experience working with some of the best brands in the United States, we help our clients tell their stories, engage customers, and get results. While our work spans many industries and disciplines, we have specific areas of expertise that include renewable energy, branding, inbound marketing content, viral marketing, and video production.
The Incredibly Boring Web Content Challenge has been quite the intense process. The Captains have been hard at work reviewing one utterly uninteresting submission after another. The entire team has been working late nights, downing double espressos, and reading and re-reading until most of our employees have developed double vision. To see for yourself just how grueling the submission process can be, check out the latest video from Captains of Industry.
By Ted Page, Captains of Industry
One of the more attention-grabbing submissions we’ve received with our Incredibly Boring Web Content Challenge is from a company called “Intimate Surprises.” They have a web-based service you can sign up for that sends you and your mate monthly surprise packages with “items that are fun, sexy and unexpected – and designed for couples to enjoy together.” Although there are no photos of these items on the site, I am making the leap that the items are not related to knitting, baseball card collecting, or scrabble. In any case, the submission from Intimate Surprises raises a very important question: Is it enough for your product to be sexy in order for people to seek it out on the web, or does the web content – the interactive elements, the video, the copy, etc – have to MAKE the product sexy? Read more Share This
By Jean Levasseur, Captains of Industry
In honor of the launch of the Incredibly Boring Web Content Challenge, I have gone searching for the most boring game ever. I found it. And for such a boring game, it’s terribly addicting. Enjoy!
Companies can submit their most boring web content. The winner will have their content “Captainized” for Free – making it fun or fascinating.
Boston, MA: February 16, 2010 –Captains of Industry, in partnership with their media sponsor MarketingProfs, today launched the Incredibly Boring Web Content Challenge. The Challenge will offer one company the chance to have a piece of their most boring content Captainized for free, in the form of a web video, podcast, quiz or other engaging web media.
Here’s how it works. Companies can submit their dullest, most incredibly boring product or service to www.captainsofindustry.com/yawn. The Captains will pick the one that really makes them snore and Captainize it for free, making it ideal for effective inbound marketing campaigns. Read more Share This
Picture a gangly teenage boy sitting in the back row of his science class, listening to his teacher, Mr. Powell. At the time, I was compelled by my mother to wear hand-me-down bellbottom jeans, and they were too short, so I looked vaguely like someone from the Starship Enterprise. I was not particularly good at science, but I revered Mr. Powell and hung on every word he said. He talked about working two jobs. At night he was a meat cutter. By day, he taught at the Diamond Middle School in Lexington. He told us about his life, how exhausted he often was, and how too many people had forgotten the importance of working hard and giving it all they had. Read more Share This
