Captains of Industry® is a strategic marketing communications firm based in Boston. Our name may be irreverent, but we’re all business. With 25 years of experience working with some of the best brands in the United States, we help our clients tell their stories, engage customers, and get results. While our work spans many industries and disciplines, we have specific areas of expertise that include renewable energy, branding, web content, viral marketing, and video production.
By Ted Page, Captains of Industry This AdWeek article highlights a new report from Eyeblaster that tells us that video ads on social networking sites don’t even have time to load before viewers are on to the next thing (the ads are ignored), while the ads do better on “content sites.” When there is relevant content on the site, apparently, ads in close proximity to the content are viewed more (although not much). This is good
to know, but it also begs the question of why create and place ads at all if people are interested in the content? Why not make short, snackable web video content about the product that educates people instead of trying to sell them something with a slick ad? Read more Share This
By Jean Levasseur, Captains of Industry
As a daily commuter to Boston, I take the train a lot. I always try to take the stairs up and down, and I almost always have them to myself. So this video spoke volumes to me.
By Ted Page, Captains of Industry Brightcove’s announcement of a low cost video hosting service while no doubt a response to free/low cost hosting from Vimeo and YouTube, nevertheless marks the acknowledgment that the use of video on business-to-business websites has come of age. In some respects, this new era is similar to the time when having a website suddenly became mission critical for every business. Let’s remember what happened then. Businesses got into the web as fast as possible, and basically created brochures on the Internet. Only a relatively few companies took the web to the next level and made genuinely interesting websites that helped them stand out. A similar rush is already under way as businesses push to get whatever video they’ve made in the past repurposed to the web. Understandably, businesses want “in” on the web video action. Read more Share This
In addition to being a funny video, Stephen Colbert’s argument brings up some related questions about marketing for renewable and clean energy companies. There is an intense debate going on in the country, and it seems like the only people participating in that debate in full view of the public are the politicians (and funny talk show hosts). There is a real opportunity for clean energy companies to step forward and add their experience to the debate of what should be done about global warming. Read more Share This
Latest Announcements
Nov/18/2009
Captains of Industry Releases Manifesto as Free E-Book
Agency shares their guiding principles for successful marketing in the post-advertising era in a downloadable e-book.
