Captains of Industry » wind energy

Field of Dreams and The Power of Good Web Content to Drive Visits

Wed, 04 Nov 2009 15:54:21 +0000

Whenever we build a new website, I’m reminded of the movie Field of Dreams starring Kevin Costner, and the line, “If you build it, they will come.” For companies creating new websites, the line translates to “If you build it with good web content, they will come.” But what does “good content” mean, and how does it actually draw in visitors who will buy into your brand? Captains of Industry recently launched a new website for a clean energy company, First Wind, that in its first month increased their site traffic by 60%.

To highlight their wind energy projects nationally, we developed a Google map for First Wind’s projects page that lets viewers get top level info on a wind farm then zoom in to see it with satellite imagery. An interactive map of Maine lets viewers click on different areas to see how $50 million dollars spent in the state during wind farm development helped energize local businesses. And a new media center featured not only the latest news about the company, but also a new wind energy video launched every week. Bringing about this Field of Dreams home run for First Wind did not involve rocket science, SEO tricks or flashy imagery. It was based simply on making content based on what people really wanted to see and do in the new ballpark. Once that was in place, the crowd arrived.

First Wind branding

Tue, 22 Sep 2009 16:09:36 +0000

Making a wind energy company look like the billion dollar company it would become.

UPC Wind came to Captains when they needed to establish a whole new look for the company that would take them to their next level of success. Through a strategic process that involved brainstorming with their senior management, Captains established a new brand, with a new name, logo, tagline, and graphic design, that’s helped them become one of the top wind energy companies in the United States. Their tagline (Clean Energy. Made Here.) gets across everything they’re about in just four words, while the new name and image conveys a sense of credibility and innovation.

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Deepwater Wind Corporate Website

Tue, 22 Sep 2009 15:46:00 +0000

Deepwater Wind’s website, along with the whole look and feel of their new brand, conveys a sense of credibility and technological prowess. The use of photography to show beautiful shoreline vistas, uncluttered by offshore wind turbines, reinforces the fact that only Deepwater Wind has the technology needed to locate wind turbines far off the coastline where visual impact won’t be an issue for shoreline communities. And the tagline, “Clean energy is just over the horizon,” drives home the vision of unlimited energy that’s within our reach.

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