Captains of Industry » media center http://www.captainsofindustry.com Captains of Industry is a Strategic Marketing and Filmmaking Agency in Boston Fri, 03 Sep 2010 16:43:53 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Boston Marketing Agency Captains of Industry Launches New Website and Media Center for First Wind http://www.captainsofindustry.com/news/boston-marketing-agency-captains-of-industry-launches-new-website-and-media-center-for-first-wind/ http://www.captainsofindustry.com/news/boston-marketing-agency-captains-of-industry-launches-new-website-and-media-center-for-first-wind/#comments Mon, 07 Dec 2009 15:06:06 +0000 Jean Levasseur http://www.captainsofindustry.com/?p=1091 Boston, MA: October 5, 2009 – Captains of Industry, a strategic marketing communications agency in Boston, launched a new website for Boston-based wind energy company First Wind. For the new website, Captains updated the projects page with Google Maps functionality to show the specific locations of First Wind’s various wind projects, designed an interactive map showing the economic benefits of wind farms, and implemented a new media center to showcase First Wind’s extensive video content and featured news.

“With First Wind’s new website, we wanted to make sure that users had multiple opportunities to find out about First Wind’s unique personality, and it looks like that’s exactly what is happening,” said Ted Page, Principal and Creative Director of Captains of Industry. “The new media center is a great example of how good web content like our videos can help make a website more dynamic and interesting for viewers.”

Captains of Industry has been working with renewable energy companies since they became the agency of record for First Wind in 2007 The Captains assisted in rebranding the company, formerly known as UPC Wind in 2008, and currently provide First Wind with strategic communications counsel, web and print design, and videos.

Captains of Industry has a dedicated clean tech marketing communications group that helps companies in this thriving sector speed their growth through effective storytelling. Captains of Industry developed the branding for Deepwater Wind, a leading offshore wind energy company, and is now working with, Alteris Renewables, the leading installer of solar and wind in the Northeast.

About Captains of Industry
Captains of Industry is an independent marketing and filmmaking company with expertise in renewable energy and viral marketing. The agency has created memorable work for clients ranging from First Wind and Deepwater Wind to Dunkin’ Donuts, Bose Professional systems, Akamai and SolidWorks. In a BusinessWeek CEO Guide to Online Video, two of Captains’ campaigns were ranked among the top ten created nationally. Learn more at www.captainsofindustry.com or follow us on twitter @CaptainsBoston.

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]]> http://www.captainsofindustry.com/news/boston-marketing-agency-captains-of-industry-launches-new-website-and-media-center-for-first-wind/feed/ 0 Field of Dreams and The Power of Good Web Content to Drive Visits http://www.captainsofindustry.com/blog/field-of-dreams-and-the-power-of-good-web-content-to-drive-visits/ http://www.captainsofindustry.com/blog/field-of-dreams-and-the-power-of-good-web-content-to-drive-visits/#comments Wed, 04 Nov 2009 15:54:21 +0000 Jean Levasseur http://www.captainsofindustry.com/blog/field-of-dreams-and-the-power-of-good-web-content-to-drive-visits/ Whenever we build a new website, I’m reminded of the movie Field of Dreams starring Kevin Costner, and the line, “If you build it, they will come.” For companies creating new websites, the line translates to “If you build it with good web content, they will come.” But what does “good content” mean, and how does it actually draw in visitors who will buy into your brand? Captains of Industry recently launched a new website for a clean energy company, First Wind, that in its first month increased their site traffic by 60%.

To highlight their wind energy projects nationally, we developed a Google map for First Wind’s projects page that lets viewers get top level info on a wind farm then zoom in to see it with satellite imagery. An interactive map of Maine lets viewers click on different areas to see how $50 million dollars spent in the state during wind farm development helped energize local businesses. And a new media center featured not only the latest news about the company, but also a new wind energy video launched every week. Bringing about this Field of Dreams home run for First Wind did not involve rocket science, SEO tricks or flashy imagery. It was based simply on making content based on what people really wanted to see and do in the new ballpark. Once that was in place, the crowd arrived.

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