The other part of the page that is a stroke of brilliance is the “close” button in the upper left. If you click on it, some new text pops up that says “Think before you close this window. This might be the last life size whale you will ever see.” And like any good marketing placement, there’s also a call to action, encouraging people to visit stopbloodywhaling.org .

That’s a powerful message. Having never seen a blue whale before, might this really be the closest that I ever get to one?

Like my last post about making certain activities more fun to encourage changes in behavior (i.e. taking the stairs), can we encourage people to take action simply by giving them the appropriate scale? As a marketing agency for renewable energy companies, I think that it’s part of our job to help bring the right scale to the need for renewable and clean energy, just like WDCS did for the blue whale.