Captains of Industry » first wind

Boston Marketing Agency Captains of Industry Launches New Website and Media Center for First Wind

Mon, 07 Dec 2009 15:06:06 +0000

Boston, MA: October 5, 2009 – Captains of Industry, a strategic marketing communications agency in Boston, launched a new website for Boston-based wind energy company First Wind. For the new website, Captains updated the projects page with Google Maps functionality to show the specific locations of First Wind’s various wind projects, designed an interactive map showing the economic benefits of wind farms, and implemented a new media center to showcase First Wind’s extensive video content and featured news.

“With First Wind’s new website, we wanted to make sure that users had multiple opportunities to find out about First Wind’s unique personality, and it looks like that’s exactly what is happening,” said Ted Page, Principal and Creative Director of Captains of Industry. “The new media center is a great example of how good web content like our videos can help make a website more dynamic and interesting for viewers.”

Captains of Industry has been working with renewable energy companies since they became the agency of record for First Wind in 2007 The Captains assisted in rebranding the company, formerly known as UPC Wind in 2008, and currently provide First Wind with strategic communications counsel, web and print design, and videos.

Captains of Industry has a dedicated clean tech marketing communications group that helps companies in this thriving sector speed their growth through effective storytelling. Captains of Industry developed the branding for Deepwater Wind, a leading offshore wind energy company, and is now working with, Alteris Renewables, the leading installer of solar and wind in the Northeast.

About Captains of Industry
Captains of Industry is an independent marketing and filmmaking company with expertise in renewable energy and viral marketing. The agency has created memorable work for clients ranging from First Wind and Deepwater Wind to Dunkin’ Donuts, Bose Professional systems, Akamai and SolidWorks. In a BusinessWeek CEO Guide to Online Video, two of Captains’ campaigns were ranked among the top ten created nationally. Learn more at www.captainsofindustry.com or follow us on twitter @CaptainsBoston.

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First Wind Corporate Website

Wed, 23 Sep 2009 14:00:39 +0000

First Wind (formerly UPC Wind) is a leading North American wind energy company. In this crucial time of climate change and high energy prices, their challenge was to speed the development of wind farms so the company could expand its efforts more rapidly—while countering the myths propagated by anti-wind groups, and appealing to key stakeholders in the wind farm approval process. Captains of Industry and First Wind decided to begin from the most basic level: developing a new name, a new logo, and overhauling their communications strategy, crafting a new brand image and more focused messaging. We developed a new website incorporating video testimonials, plus print literature to be used at the local level. In effect, we took numerous individual wind farm projects and helped transform them into one large, unified brand. This enabled First Wind to communicate consistent messages, tailored to their diverse audiences, each of which have to be on board to make a wind farm a reality. The result? First Wind’s project development and approval process has been accelerated, and their profile increased: when CNNMoney did a search to find the leader in wind energy to interview for a feature story, they picked First Wind. It’s another example of how good web content is at the core of organic search engine optimization.

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First Wind branding

Tue, 22 Sep 2009 16:09:36 +0000

Making a wind energy company look like the billion dollar company it would become.

UPC Wind came to Captains when they needed to establish a whole new look for the company that would take them to their next level of success. Through a strategic process that involved brainstorming with their senior management, Captains established a new brand, with a new name, logo, tagline, and graphic design, that’s helped them become one of the top wind energy companies in the United States. Their tagline (Clean Energy. Made Here.) gets across everything they’re about in just four words, while the new name and image conveys a sense of credibility and innovation.

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