“With First Wind’s new website, we wanted to make sure that users had multiple opportunities to find out about First Wind’s unique personality, and it looks like that’s exactly what is happening,” said Ted Page, Principal and Creative Director of Captains of Industry. “The new media center is a great example of how good web content like our videos can help make a website more dynamic and interesting for viewers.”

Captains of Industry has been working with renewable energy companies since they became the agency of record for First Wind in 2007 The Captains assisted in rebranding the company, formerly known as UPC Wind in 2008, and currently provide First Wind with strategic communications counsel, web and print design, and videos.

Captains of Industry has a dedicated clean tech marketing communications group that helps companies in this thriving sector speed their growth through effective storytelling. Captains of Industry developed the branding for Deepwater Wind, a leading offshore wind energy company, and is now working with, Alteris Renewables, the leading installer of solar and wind in the Northeast.

About Captains of Industry
Captains of Industry is an independent marketing and filmmaking company with expertise in renewable energy and viral marketing. The agency has created memorable work for clients ranging from First Wind and Deepwater Wind to Dunkin’ Donuts, Bose Professional systems, Akamai and SolidWorks. In a BusinessWeek CEO Guide to Online Video, two of Captains’ campaigns were ranked among the top ten created nationally. Learn more at www.captainsofindustry.com or follow us on twitter @CaptainsBoston.

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In addition to being a funny video, Stephen Colbert’s argument brings up some related questions about marketing for renewable and clean energy companies.  There is an intense debate going on in the country, and it seems like the only people participating in that debate in full view of the public are the politicians (and funny talk show hosts).  There is a real opportunity for clean energy companies to step forward and add their experience to the debate of what should be done about global warming.  No one is better suited to discuss the economics of clean energy than the people who are actually creating jobs in solar, wind and other renewable technologies. When Americans see that renewable energy puts more money in the pockets through jobs and other economic development in their towns, and they also understand the true costs of gobal warming, the tide will turn towards renewables. And any company that can become a nationally-noticed figure in this debate can become a real powerhouse – for both change and profits.

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