Captains of Industry » Boston Marketing Agency

Boston Marketing Agency Captains of Industry Launches New Website and Media Center for First Wind

Mon, 07 Dec 2009 15:06:06 +0000

Boston, MA: October 5, 2009 – Captains of Industry, a strategic marketing communications agency in Boston, launched a new website for Boston-based wind energy company First Wind. For the new website, Captains updated the projects page with Google Maps functionality to show the specific locations of First Wind’s various wind projects, designed an interactive map showing the economic benefits of wind farms, and implemented a new media center to showcase First Wind’s extensive video content and featured news.

“With First Wind’s new website, we wanted to make sure that users had multiple opportunities to find out about First Wind’s unique personality, and it looks like that’s exactly what is happening,” said Ted Page, Principal and Creative Director of Captains of Industry. “The new media center is a great example of how good web content like our videos can help make a website more dynamic and interesting for viewers.”

Captains of Industry has been working with renewable energy companies since they became the agency of record for First Wind in 2007 The Captains assisted in rebranding the company, formerly known as UPC Wind in 2008, and currently provide First Wind with strategic communications counsel, web and print design, and videos.

Captains of Industry has a dedicated clean tech marketing communications group that helps companies in this thriving sector speed their growth through effective storytelling. Captains of Industry developed the branding for Deepwater Wind, a leading offshore wind energy company, and is now working with, Alteris Renewables, the leading installer of solar and wind in the Northeast.

About Captains of Industry
Captains of Industry is an independent marketing and filmmaking company with expertise in renewable energy and viral marketing. The agency has created memorable work for clients ranging from First Wind and Deepwater Wind to Dunkin’ Donuts, Bose Professional systems, Akamai and SolidWorks. In a BusinessWeek CEO Guide to Online Video, two of Captains’ campaigns were ranked among the top ten created nationally. Learn more at www.captainsofindustry.com or follow us on twitter @CaptainsBoston.

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If data suggests video ads work best on “content” sites instead of social media sites, why make ads at all?

Fri, 20 Nov 2009 18:43:02 +0000

By Ted Page, Captains of Industry
This AdWeek article highlights a new report from Eyeblaster that tells us that video ads on social networking sites don’t even have time to load before viewers are on to the next thing (the ads are ignored), while the ads do better on “content sites.” When there is relevant content on the site, apparently, ads in close proximity to the content are viewed more (although not much). This is good
to know, but it also begs the question of why create and place ads at all if people are interested in the content? Why not make short, snackable web video content about the product that educates people instead of trying to sell them something with a slick ad?

When I’m in the market for a car, or just about anything else, the LAST thing I want to look at is an ad. I’ll read product reviews by real people on blogs. I’ll read Consumer Reports. I’ll watch video on the web that tells me something I need to know. We’re not living in the age of Mad Men. So let’s stop “marketing” to people as if we are, and engage them instead with something that’s valuable and informative. I’m going to lunch now and have two martinis (not really, but it’s nice to dream).

Boston Marketing Agency Captains of Industry Releases Manifesto as Free E-Book

Wed, 18 Nov 2009 18:47:18 +0000

Agency shares their guiding principles for successful marketing in the post-advertising era.

Boston, MA: November 18, 2009 – Boston marketing agency Captains of Industry has published their manifesto on their website as a downloadable e-book. The manifesto is made up of 9 distinct ideas:

Websites are now TV channels.
You don’t need a Big Agency. You need a Big Idea.
Chaos is where brilliant dreams are born.
Great work comes from understanding.
The biggest risk you can take as a marketer is to be safe.
The age of advertising based on interruption is on its way out.
You’re always talking to one little buckaroo.
Service matters.
Fun and business are not mutually exclusive.

“With more people tuning out traditional advertising that’s based on interruption, clients are looking for creative ways to tell their stories and engage people. That’s what the manifesto is all about,” said Ted Page, Principal and Creative Director of Captains of Industry. “By sharing these ideas, we hope that we can help businesses connect with their customers.”

Anyone interested in reading the Captains of Industry Manifesto can do so on the Captains website, or can download the pdf.

Captains of Industry would like to invite people to comment on their manifesto on facebook or on twitter.

About Captains of Industry
Captains of Industry is an independent marketing and filmmaking company with expertise in renewable energy and viral marketing. The agency has created memorable work for clients ranging from First Wind and Deepwater Wind to Dunkin’ Donuts, Bose Professional systems, Akamai and SolidWorks. In a BusinessWeek CEO Guide to Online Video, two of Captains’ campaigns were ranked among the top ten created nationally. Learn more at www.captainsofindustry.com or follow us on twitter @CaptainsBoston.

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