Trade Show Invite
Good things come in small packages
Bose Professional Systems had a challenge many B2B marketers face – drawing the best prospects to their trade show booth. We determined that a 3D mailer with an offer was the best approach, with a headline that conveyed Bose’s commitment to great audio. The mailer was targeted to a select list of 100 professional audio integration specialists who worked at the top five accounts in the industry. In order to get their real Apple gift card, recipients had to bring the card inside the box to the Bose booth to redeem it – and in the process provide their contact information to Bose. The mailer achieved a 32% response rate. And out of all the account wins from the trade show, 50% were due to the mailer.