Secure the Core Podcast Season Two

Web content that works: Building an audience for a product with classic radio-style drama

Arbor Networks, the leader in network security and performance, came to us with an ambitious set of goals. They wanted to inform their existing customers of new services they were offering, follow up on thousands of qualified leads generated by trade shows, and welcome new customers to Arbor Networks while informing them of Arbor’s comprehensive host of services. And they wanted to do it in a way that had never been done before.

Captains created “Secure the Core,” the first ever 12-episode dramatic podcast series. This audio experience combines intriguing characters and dramatic storyline with expert commentary from leaders in network security and performance, all designed to showcase the advantages of Arbor Networks technology.

Though the series features an overarching storyline, each podcast is able to stand on its own as a comprehensive, informative piece. As a result, the series edifies listeners about Arbor’s myriad of services and is entertaining enough to be applicable to Arbor’s broad customer base. Most importantly, the “Secure the Core” podcast series provides Arbor Networks with a marketing campaign that is as groundbreaking as the network security and performance services they provide.

Hardcore network security guys, who swore they would never listen to a dramatic podcast, tuned in by the thousands – hooked by the story and characters. Having this unique web content helped Arbor engage with customers and build both its brand and sales.

Welcome to the Grey Hat Society

Rootkits? Honeypots? Botnets? Knowing what they are and how to fight them is all part of being a member of the ultra-secret Grey Hat Society at Global Bank. You’ll meet a new cast of characters who must find the elusive ‘patient zero’, track down the bad guys (the black hats) and beat them at their own game.