Millipore Blot Race Viral
Turning a dull scientific process into a manic Japanese game show-style video
Millipore is a global life sciences company. They came to the Captains because they knew that in the age of YouTube they needed a fresh way to engage their customers. The task: create a viral video to help launch their Snap i.d. protein detection system – a nifty device that let’s lab scientists do Western Blots in about half an hour versus 4 hours for the traditional method. Captains created The Blot Race, with anthropomorphic characters in a real track race to the finish. The video is a good example of web content that is both entertaining and informative at the same time. Key benefits of the Snap i.d. are conveyed in the video, but in a way that’s fun and engaging, so it’s more likely to be passed around in the lab scientist community.