First Wind branding
Making a wind energy company look like the billion dollar company it would become.
UPC Wind came to Captains when they needed to establish a whole new look for the company that would take them to their next level of success. Through a strategic process that involved brainstorming with their senior management, Captains established a new brand, with a new name, logo, tagline, and graphic design, that’s helped them become one of the top wind energy companies in the United States. Their tagline (Clean Energy. Made Here.) gets across everything they’re about in just four words, while the new name and image conveys a sense of credibility and innovation.