Carbon-Neutral PGA Sponsorship
Constellation Energy is one of the largest energy companies in the United States. To demonstrate their commitment to fighting climate change, Constellation sponsored the first ever carbon-neutral senior PGA golf tournament. Constellation came to Captains for help in finding creative ways to get the word out about their sponsorship, and get tournament attendees engaged in finding ways to reduce their carbon footprints.
Instead of relying on hackneyed appeals to “be green”, we decided it was important for the creative concept to be rooted in the game of golf itself. Being golfers ourselves, we’re familiar with the history of the game and its dedication to preserving the honor of the game as well the course. The theme – It’s the Right Thing to Do – was employed in a commercial and course signage, while a print ad used a golf theme to illustrate ways to reduce carbon footprints. Feedback from Constellation, from the CEO on down, was extremely positive, and the event was a big success.