Alteris Solar Direct Mail
Telling the story of solar energy to consumers.
Alteris Renewables, the largest solar installer in the Northeast, came to Captains when they needed to launch an innovative new solar program in Massachusetts. Instead of paying a fortune up front for a solar installation, households could in effect rent the sun. Homeowners put down just $1,000, and pay every month just for the clean energy produced by their solar panels, instead of buying the panels outright. The mailer, showing how easy it now is to be green, helped build the Alteris brand in the state and draw potential customers to a seminar on solar energy.