“The Global Cooling Machine”, starring Florence Henderson
A modern-day, bizarre twist on the Brady Bunch.
The Global Cooling machine is the first of four videos that appeared in the online video experience called “That’s Revolting!” starring Florence Henderson. The videos and the website were made for Agion, a maker of antimicrobial coatings used on cell phones and many other products. The videos are genuinely revolting – but with a purpose: to help drive home the idea that disgusting germs are everywhere but people can help protect themselves by using Agion-coated products.
The videos were shot on the original Brady Bunch set that had been in storage since the 1970’s (although we had to rearrange the set pieces for the production). It was a surreal experience, to say the least, being on this set with Florence Henderson. She told us our script was “like the Farrelly brothers on acid.” We thought the Farrelly’s already were on acid, but that’s another story.
A reporter for the Wall Street Journal found “That’s Revolting!” on the web when searching for information on antimicrobial products, and featured the microsite in their weekend edition, delivering over 2 million impressions for the Agion brand – FREE. Agion did not have a PR firm at the time. This shows – again – how good web content drives higher visibility in the search engines.