Captains of Industry

Agency shares their guiding principles for successful marketing in the post-advertising era.

Boston, MA: November 18, 2009 – Boston marketing agency Captains of Industry has published their manifesto on their website as a downloadable e-book. The manifesto is made up of 9 distinct ideas:

1. Websites are now TV channels.
2. You don’t need a Big Agency. You need a Big Idea.
3. Chaos is where brilliant dreams are born.
4. Great work comes from understanding.
5. The biggest risk you can take as a marketer is to be safe.
6. The age of advertising based on interruption is on its way out.
7. You’re always talking to one little buckaroo.
8. Service matters.
9. Fun and business are not mutually exclusive.

“With more people tuning out traditional advertising that’s based on interruption, clients are looking for creative ways to tell their stories and engage people. That’s what the manifesto is all about,” said Ted Page, Principal and Creative Director of Captains of Industry. “By sharing these ideas, we hope that we can help businesses connect with their customers.”

Anyone interested in reading the Captains of Industry Manifesto can do so on the Captains website, or can download the pdf.

Captains of Industry would like to invite people to comment on their manifesto on facebook or on twitter.

About Captains of Industry
Captains of Industry is an independent marketing and filmmaking company with expertise in renewable energy and viral marketing. The agency has created memorable work for clients ranging from First Wind and Deepwater Wind to Dunkin’ Donuts, Bose Professional systems, Akamai and SolidWorks. In a BusinessWeek CEO Guide to Online Video, two of Captains’ campaigns were ranked among the top ten created nationally. Learn more at www.captainsofindustry.com or follow us on twitter @CaptainsBoston.

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