December 7, 2009 | tags: Boston Marketing Agency, Captains of Industry, clean energy, Corporate Website, first wind, inbound marketing, media center, projects page, rebranding, renewable energy, UPC Wind, website design
Boston Marketing Agency Captains of Industry Launches New Website and Media Center for First Wind
Boston, MA: October 5, 2009 – Captains of Industry, a strategic marketing communications agency in Boston, launched a new website for Boston-based wind energy company First Wind. For the new website, Captains updated the projects page with Google Maps functionality to show the specific locations of First Wind’s various wind projects, designed an interactive map showing the economic benefits of wind farms, and implemented a new media center to showcase First Wind’s extensive video content and featured news.
“With First Wind’s new website, we wanted to make sure that users had multiple opportunities to find out about First Wind’s unique personality, and it looks like that’s exactly what is happening,” said Ted Page, Principal and Creative Director of Captains of Industry. “The new media center is a great example of how good web content like our videos can help make a website more dynamic and interesting for viewers.”
Captains of Industry has been working with renewable energy companies since they became the agency of record for First Wind in 2007 The Captains assisted in rebranding the company, formerly known as UPC Wind in 2008, and currently provide First Wind with strategic communications counsel, web and print design, and videos.
Captains of Industry has a dedicated clean tech marketing communications group that helps companies in this thriving sector speed their growth through effective storytelling. Captains of Industry developed the branding for Deepwater Wind, a leading offshore wind energy company, and is now working with, Alteris Renewables, the leading installer of solar and wind in the Northeast.
About Captains of Industry
Captains of Industry is an independent marketing and filmmaking company with expertise in renewable energy and viral marketing. The agency has created memorable work for clients ranging from First Wind and Deepwater Wind to Dunkin’ Donuts, Bose Professional systems, Akamai and SolidWorks. In a BusinessWeek CEO Guide to Online Video, two of Captains’ campaigns were ranked among the top ten created nationally. Learn more at www.captainsofindustry.com or follow us on twitter @CaptainsBoston.
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