Boston Marketing Agency Captains of Industry® Announces Development of New Brand, Logo and Website for CLF Ventures

Rebranding builds on the success of the rebranding effort for parent organization Conservation Law Foundation

Boston, MA: October 27, 2011: Boston marketing, web design and video production agency Captains of Industry today announced the completion of a rebranding process for non-profit CLF Ventures with the launch of a new website.  The process began with the development of a new logo, which was designed to complement the Conservation Law Foundation logo while capturing the unique mission and value that CLF Ventures brings to their clients.

“The new brand for CLF Ventures captures the essence of the organization in a way that’s impactful and memorable,” said Ted Page, Creative Director and co-founder of Captains of Industry.  “This rebranding will help them further their mission to catalyze the growth of environmentally sustainable businesses.”

Once the logo was completed, the new brand aesthetic was carried through to the website design.  The website was developed on the flexible and customizable WordPress content management system (CMS), allowing CLF Ventures to maintain the site largely on their own.  The site’s structure allows CLF Ventures to highlight their success stories, both in the context of what types of clients they work with, in the Our Results section, and in the context of what services they offer, in the Services section.  In addition, the site highlights the specific team members who are managing projects, both on the robust Team page, and by allowing site visitors to contact individuals directly.

“CLF Ventures is pleased to launch our new website that so effectively expresses our value as a partner in bridging economic and environmental goals,” said Jo Anne Shatkin, CEO of CLF Ventures. “The new design makes it simple for us to update our most critical communications channel.”

About Captains of Industry

Captains of Industry is a full-service marketing, web design and filmmaking company with expertise in energy, viral marketing and web content development. The agency has created memorable work for clients ranging from First Wind, CERES and KEMA to Dunkin’ Donuts, Microsoft, Akamai and SolidWorks. In a BusinessWeek CEO Guide to Online Video, two of Captains’ campaigns were ranked among the top ten created nationally. Learn more at www.captainsofindustry.com or follow us on twitter @CaptainsBoston.

About CLF Ventures

CLF Ventures bridges the public and private sectors to advance innovative, market-based solutions that benefit the environment, society, and our clients’ bottom line. As the strategy-consulting arm of Conservation Law Foundation, one of the country’s leading environmental organizations, we provide a strong environmental reputation and solid standing with community stakeholders. By leveraging our relationships, policy acumen, reputation, and skills, we deliver insights and strategies that traditional firms cannot, and we strengthen our clients’ ability to navigate critical stakeholder issues, mitigate risks, and develop new opportunities.

Our work seeks to further our vision for a thriving economy that is environmentally and socially sustainable.