Captains of Industry

Wake to be held at Captains of Industry® offices, with grief counseling and advice on marketing in the post-advertising world.

Boston, MA: October 13, 2009 – According to strategic marketing agency Captains of Industry®, the age of advertising by interruption is dead. To help people come to terms with this fact, the agency will be hosting a classic Irish wake party, complete with Guinness, grief counseling, and advice for companies seeking new life for their marketing through non-traditional methods. “Advertising is in a better place,” said Ted Page, creative director for Captains of Industry, “these days the emphasis is on web content that pulls people in, instead of interrupting their entertainment with paid media.”

Those who knew the old advertising are encouraged to visit the Memory Wall for Advertising on Facebook to sign the wall and share their fondest memories. The site allows visitors to upload photos, video, and links to some of their favorite advertisements, and participate in discussions.

The viewing will be open casket. Please send flowers.

What: Wake for Advertising
When: Thursday, October 29, from 4-7
Where: Captains of Industry
21 Union Street
Boston, MA 02108
Please RSVP to rsvp@captainsofindustry.com

About Captains of Industry
Captains of Industry is an independent marketing and filmmaking company with expertise in renewable energy and viral marketing. The agency has created memorable work for clients ranging from First Wind and Deepwater Wind to Dunkin’ Donuts, Bose Professional systems, Akamai and SolidWorks. In a BusinessWeek CEO Guide to Online Video, two of Captains’ campaigns were ranked among the top ten created nationally. Learn more at www.captainsofindustry.com or follow us on twitter @CaptainsBoston.