Captains of Industry uses innovative video technique, kinetic typography, to tell the story of start-up social enterprise, Empower Generation, helping them access potential partners and financiers, and meet fundraising goals.

Boston, MA: May 21, 2011: Boston marketing, web design, and video production firm Captains of Industry has recently partnered with fledgling organization, Empower Generation to help them reach initial fundraising goals.  Empower Generation, founded by Anya Cherneff and Bennett Cohen, is dedicated to fostering change in the developing world by supporting the construction of renewable energy projects run by female entrepreneurs living in Asia.

Captains of Industry created a video story and social media strategy to support Empower Generation’s first project—a loan, given in partnership with the NGO ChangeFusion Nepal, that provides guidance and start-up funds for a Nepalese woman to start a renewable energy maintenance and servicing company in her community.

Captains of Industry worked with Empower Generation to articulate their mission/vision on screen, creating a piece that would help them tell their story and reach both short and long term goals.  Captains used kinetic typography to create the piece, helping Empower Generation quickly and effectively articulate the organization’s goals and process.  Additionally, after assessing their current outreach strategies, Captains created systematic Twitter and Blog programs for Empower Generation to use to engage with potential funders and partners.

Anya Cherneff, Director of Empower Generation, said of the relationship “Captains of Industry quickly understood our vision and values, and helped us find our online voice. As a young social enterprise, we really appreciate Captains of Industry’s creativity and professionalism.”

The effort with Empower Generation is part of a larger project Captains of Industry has recently launched, a partnership program with primarily local businesses to produce video projects, web sites, and short-term campaigns that help smaller-scale businesses create outreach strategies backed by a full-service agency they would otherwise not have access to.

“As a small business ourselves, it’s important for us to find ways to help other small businesses and NGOs,” said Ted Page, co-founder and Creative Director of Captains of Industry.  “Empower Generation has a fantastic mission and dream, and we’re glad to be able to help them raise funds to make that dream a reality.

Captains of Industry brings together in-house video production with media outreach strategies, creating engaging web experiences that connect organizations with their target communities. Captains’ in-house video production department has over a decade of experience making videos for numerous companies, including Microsoft, Akamai, EnerNOC, and Nautilus Solar, and web platforms and strategies for companies including KEMA, Cogenra, the Conservation Law Foundation, and First Wind.

About Captains of Industry

Captains of Industry is an independent marketing, web design and filmmaking company with expertise in energy, viral marketing and web content development. The agency has created memorable work for clients ranging from First Wind and Deepwater Wind to Dunkin’ Donuts, Bose Professional systems, Akamai and KEMA. In a BusinessWeek CEO Guide to Online Video, two of Captains’ campaigns were ranked among the top ten created nationally. Learn more at www.captainsofindustry.com or follow us on Twitter @CaptainsBoston.

About Empower Generation

Empower Generation advances community sustainability and gender equality through supporting local entrepreneurs that distribute renewable energy technology (RET) and effectively manage local natural resources.

Through a combination of “clean” technology assessment, program management, enterprise incubation and outreach we create viable strategies for entrepreneurs to distribute basic and energy services in their communities.

Founded by Anya Cherneff and Bennett Cohen, Empower Generation works with interested communities, technology companies, product developers, (I)NGOs, government bodies and microfinance institutions to catalyze clean energy enterprise in the developing world.

Twitter: @EmpowerGrid

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Rossetti to oversee high-level campaign strategy and direct new business initiatives

BOSTON, MA – April 12, 2011 – Boston marketing, web design and video production agency Captains of Industry has hired Gabrielle Rossetti as Account Supervisor and Director of Big Ideas.  In her new position, Rossetti will oversee the high-level strategy, growth, and campaign direction for each of COI’s clients.  In addition, she will be driving and improving COI’s new business initiatives, and helping to manage overall agency operations.

“Gabrielle has had an impressive career of developing and executing big ideas for clients around the world,” said Ted Page, co-founder and Creative Director at Captains of Industry.  “As Director of Big Ideas and Account Supervisor, we’re confident that she will help COI go to the next level, both in terms of our size and the types of work that we do for our clients.”

Gabrielle Rossetti comes to COI from London where she most recently worked at Arena BLM, a media agency. At Arena Gabrielle was responsible for a team of 5 and billings of over $45m.  In 2010 Gabrielle was honored with UK Mediaweek’s 30 Under 30 award – the list of the top 30 rising stars in communications under the age of 30.  Prior to joining Arena BLM, Gabrielle worked at Starcom Worldwide and Leo Burnett. Gabrielle has worked on a variety of clients including Domino’s Pizza, Barclay’s Bank and Honda.  Gabrielle has won a variety of awards, including a Cannes Golden Lion and a Eurobest Award.

Gabrielle holds a B.A. in Advertising for the Newhouse School of Public Communications at Syracuse University.

About Captains of Industry

Captains of Industry is an independent marketing, web design and video production company with expertise in energy, viral marketing and web content development. The agency has created memorable work for clients ranging from First Wind and Cogenra Solar to Dunkin’ Donuts, Bose Professional systems, Microsoft, EMC, Akamai and SolidWorks. In a BusinessWeek CEO Guide to Online Video, two of Captains’ campaigns were ranked among the top ten created nationally. Learn more at http://www.captainsofindustry.com or follow us on Twitter @CaptainsBoston.

Corporate and testimonial videos give an overview of EnerNOC as a company, its award-winning energy management applications, how EnerNOC is helping to create a smarter grid, and how EnerNOC makes energy management easy
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May 26, 2010 – Boston, MA: Boston marketing, web design, and video production company Captains of Industry today launched a new free eBook with how-tos for creating video customer testimonials. Captains has over 10 years of experience producing video testimonials for leading companies such as First Wind, SolidWorks, and Alteris Renewables.

“Video customer testimonials turn our clients’ websites into better lead generation engines,” said Fred Surr, co-founder and Executive Producer of Captains of Industry. “People trust people, and there is no substitute for having your customers explaining why they picked your company over the competition. Your customers are the best salespeople you’ve got.”

The eBook is split into two chapters: why video testimonials are important, and how to make them effectively. The Why includes topics like increasing your credibility, turning your website into a TV channel, increasing referrals, giving people content to share, and showing off the personality of your company. The How section includes topics like telling a story, making the videos snackable, guiding users into a sales funnel, optimizing videos for search, and the need to publish new videos on a regular basis.

The eBook was offered by Renewable Energy World as part of a webinar about video customer testimonials featuring Ted Page, co-founder and Creative Director of Captains of Industry.

Download the eBook to find out how you can make your own video testimonials.

About Captains of Industry
Captains of Industry is an independent marketing, web design and filmmaking company with expertise in renewable energy, viral marketing and web content development. The agency has created memorable work for clients ranging from First Wind and Deepwater Wind to Dunkin’ Donuts, Bose Professional systems, Akamai and SolidWorks. In a BusinessWeek CEO Guide to Online Video, two of Captains’ campaigns were ranked among the top ten created nationally. Learn more at www.captainsofindustry.com or follow us on twitter @CaptainsBoston.

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eBook explains the unique marketing and branding challenges facing renewable energy companies, and how to overcome them

May 11, 2010 – Boston, MA: Boston marketing, web design, and video production company Captains of Industry, today launched a new eBook titled “Branding & Marketing for Renewable Energy Companies.” The eBook, which is free, provides practical how-tos for logo design, web design, message development and video customer testimonials.

“Renewable energy companies have unique challenges, in that many people don’t fully understand their products, and they are going against massive industries like oil and coal,” said Ted Page, co-founder and Creative Director of Captains of Industry.  “There are definite ways that renewable energy companies can tell their stories better and accelerate their growth, whether the goal is getting wind projects approved faster, or selling more residential solar systems.”

The eBook was created from a series of articles written by Page for Renewable Energy World, and covers topics such as the need for a messaging blueprint, creating an effective logo and tagline that describe what your company does, having a clean, easy-to-navigate website, and making use of video customer testimonials on the web.  Each section includes a case for why certain suggestions are effective, and tips for how to execute the ideas.

Download the Renewable Energy Marketing and Branding eBook and learn how to look like the billion-dollar company you can become.

About Captains of Industry

Captains of Industry is an independent marketing, web design and filmmaking company with expertise in renewable energy, viral marketing and web content development. The agency has created memorable work for clients ranging from First Wind and Deepwater Wind to Dunkin’ Donuts, Bose Professional systems, Akamai and SolidWorks. In a BusinessWeek CEO Guide to Online Video, two of Captains’ campaigns were ranked among the top ten created nationally. Learn more at www.captainsofindustry.com or follow us on twitter @CaptainsBoston.

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