July 20, 2010
Boston Marketing Agency Captains of Industry® Announces Corporate Video and Messaging Development Projects for Nautilus Solar
Captains of Industry will take on two new projects for Nautilus Solar – creating a corporate video that showcases the Nautilus difference, and helping Nautilus redefine how they tell their story to the world
Boston, MA: June 17, 2010: Boston marketing, web design and video production company Captains of Industry® today announced that they will be handling projects for new client Nautilus Solar, a leading electric power generating company that develops, constructs, finances, owns and operates solar electric systems. Captains will create a new corporate video for Nautilus, which will include video testimonials from customers, and will help to craft a new messaging platform to refine how Nautilus Solar tells their story to the world.
Corporate and testimonial videos give an overview of EnerNOC as a company, its award-winning energy management applications, how EnerNOC is helping to create a smarter grid, and how EnerNOC makes energy management easy
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June 16, 2010
Boston Marketing Agency Captains of Industry® Announces Win of Conservation Law Foundation Account
Captains will help CLF find new ways to tell their story, spread recognition of their work, and increase membership and engagement in the organization
Boston, MA: May 6, 2010 – Boston marketing, web design, and video production company Captains of Industry today announced the addition of Conservation Law Foundation (CLF) to their roster of clients. CLF is a non-profit focused on finding practical solutions to New England’s toughest environmental challenges, using a variety of legal, scientific and economic tools. Captains of Industry will be tasked with rebranding CLF to help them broaden their membership base and get more New Englander’s motivated to protect our environment.
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May 26, 2010
Boston Video Production Company, Captains of Industry®, Launches Free eBook on Customer Testimonials
May 26, 2010 – Boston, MA: Boston marketing, web design, and video production company Captains of Industry today launched a new free eBook with how-tos for creating video customer testimonials. Captains has over 10 years of experience producing video testimonials for leading companies such as First Wind, SolidWorks, and Alteris Renewables.
“Video customer testimonials turn our clients’ websites into better lead generation engines,” said Fred Surr, co-founder and Executive Producer of Captains of Industry. “People trust people, and there is no substitute for having your customers explaining why they picked your company over the competition. Your customers are the best salespeople you’ve got.”
The eBook is split into two chapters: why video testimonials are important, and how to make them effectively. The Why includes topics like increasing your credibility, turning your website into a TV channel, increasing referrals, giving people content to share, and showing off the personality of your company. The How section includes topics like telling a story, making the videos snackable, guiding users into a sales funnel, optimizing videos for search, and the need to publish new videos on a regular basis.
The eBook was offered by Renewable Energy World as part of a webinar about video customer testimonials featuring Ted Page, co-founder and Creative Director of Captains of Industry.
Download the eBook to find out how you can make your own video testimonials.
About Captains of Industry
Captains of Industry is an independent marketing, web design and filmmaking company with expertise in renewable energy, viral marketing and web content development. The agency has created memorable work for clients ranging from First Wind and Deepwater Wind to Dunkin’ Donuts, Bose Professional systems, Akamai and SolidWorks. In a BusinessWeek CEO Guide to Online Video, two of Captains’ campaigns were ranked among the top ten created nationally. Learn more at www.captainsofindustry.com or follow us on twitter @CaptainsBoston.
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eBook explains the unique marketing and branding challenges facing renewable energy companies, and how to overcome them
May 11, 2010 – Boston, MA: Boston marketing, web design, and video production company Captains of Industry, today launched a new eBook titled “Branding & Marketing for Renewable Energy Companies.” The eBook, which is free, provides practical how-tos for logo design, web design, message development and video customer testimonials.
“Renewable energy companies have unique challenges, in that many people don’t fully understand their products, and they are going against massive industries like oil and coal,” said Ted Page, co-founder and Creative Director of Captains of Industry. “There are definite ways that renewable energy companies can tell their stories better and accelerate their growth, whether the goal is getting wind projects approved faster, or selling more residential solar systems.”
The eBook was created from a series of articles written by Page for Renewable Energy World, and covers topics such as the need for a messaging blueprint, creating an effective logo and tagline that describe what your company does, having a clean, easy-to-navigate website, and making use of video customer testimonials on the web. Each section includes a case for why certain suggestions are effective, and tips for how to execute the ideas.
Download the Renewable Energy Marketing and Branding eBook and learn how to look like the billion-dollar company you can become.
About Captains of Industry
Captains of Industry is an independent marketing, web design and filmmaking company with expertise in renewable energy, viral marketing and web content development. The agency has created memorable work for clients ranging from First Wind and Deepwater Wind to Dunkin’ Donuts, Bose Professional systems, Akamai and SolidWorks. In a BusinessWeek CEO Guide to Online Video, two of Captains’ campaigns were ranked among the top ten created nationally. Learn more at www.captainsofindustry.com or follow us on twitter @CaptainsBoston.
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May 5, 2010
Boston Marketing Agency Captains of Industry Announces Winner of Incredibly Boring Web Content Challenge
The Nibble, an online gourmet food magazine and website for people who love to eat and drink the very best specialty foods, is the official winner of Captains of Industry’s “Incredibly Boring Web Content Challenge.” Captains will take a piece of Nibble content and Captainize it, making it interesting and engaging for their audience.
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March 16, 2010
Boston Marketing Agency Captains of Industry Designs and Develops New Website for Creighton Farms
Website For Southworth Development’s Private Luxury Golf Community Showcases Beautiful Homes and Pristine Jack Nicklaus Golf Course
Boston, MA: March 10, 2010 –Captains of Industry, a strategic marketing and communications agency in Boston, Massachusetts with an expertise in website design, recently designed and launched a new website for Creighton Farms, a luxury golf community by Southworth Development located in the scenic Virginia Piedmont region. The site was designed to emphasized the beautiful photography of the homes, golf course, and surrounding landscape, and give potential homebuyers a feeling of homecoming on the website. In addition to the rich, elegant look and feel, a new media center, photo galleries, and interactive maps of the area were added to help Southworth Development tell the story of Creighton Farms.
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February 17, 2010
Boston Marketing Agency Captains of Industry Announces Incredibly Boring Web Content Challenge
Companies can submit their most boring web content. The winner will have their content “Captainized” for Free – making it fun or fascinating.
Boston, MA: February 16, 2010 –Captains of Industry, in partnership with their media sponsor MarketingProfs, today launched the Incredibly Boring Web Content Challenge. The Challenge will offer one company the chance to have a piece of their most boring content Captainized for free, in the form of a web video, podcast, quiz or other engaging web media.
Here’s how it works. Companies can submit their dullest, most incredibly boring product or service to www.captainsofindustry.com/yawn. The Captains will pick the one that really makes them snore and Captainize it for free, making it ideal for effective inbound marketing campaigns.
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December 7, 2009 | tags: Boston Marketing Agency, Captains of Industry, clean energy, Corporate Website, first wind, inbound marketing, media center, projects page, rebranding, renewable energy, UPC Wind, website design
Boston Marketing Agency Captains of Industry Launches New Website and Media Center for First Wind
Boston, MA: October 5, 2009 – Captains of Industry, a strategic marketing communications agency in Boston, launched a new website for Boston-based wind energy company First Wind. For the new website, Captains updated the projects page with Google Maps functionality to show the specific locations of First Wind’s various wind projects, designed an interactive map showing the economic benefits of wind farms, and implemented a new media center to showcase First Wind’s extensive video content and featured news.
“With First Wind’s new website, we wanted to make sure that users had multiple opportunities to find out about First Wind’s unique personality, and it looks like that’s exactly what is happening,” said Ted Page, Principal and Creative Director of Captains of Industry. “The new media center is a great example of how good web content like our videos can help make a website more dynamic and interesting for viewers.”
Captains of Industry has been working with renewable energy companies since they became the agency of record for First Wind in 2007 The Captains assisted in rebranding the company, formerly known as UPC Wind in 2008, and currently provide First Wind with strategic communications counsel, web and print design, and videos.
Captains of Industry has a dedicated clean tech marketing communications group that helps companies in this thriving sector speed their growth through effective storytelling. Captains of Industry developed the branding for Deepwater Wind, a leading offshore wind energy company, and is now working with, Alteris Renewables, the leading installer of solar and wind in the Northeast.
About Captains of Industry
Captains of Industry is an independent marketing and filmmaking company with expertise in renewable energy and viral marketing. The agency has created memorable work for clients ranging from First Wind and Deepwater Wind to Dunkin’ Donuts, Bose Professional systems, Akamai and SolidWorks. In a BusinessWeek CEO Guide to Online Video, two of Captains’ campaigns were ranked among the top ten created nationally. Learn more at www.captainsofindustry.com or follow us on twitter @CaptainsBoston.
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November 18, 2009 | tags: Boston Marketing Agency, Captains of Industry, Manifesto, Marketing E-book
Boston Marketing Agency Captains of Industry Releases Manifesto as Free E-Book
Agency shares their guiding principles for successful marketing in the post-advertising era.
Boston, MA: November 18, 2009 – Boston marketing agency Captains of Industry has published their manifesto on their website as a downloadable e-book. Read more Share This
September 29, 2009
People and Accounts of Note
Alteris Renewables, Newton, Mass., which specializes in products in the wind and solar energy markets, selected Captains of Industry, Boston, as its first agency of record. Spending has not been determined.