You’re always talking to one little buckeroo
Remember Mister Rogers? He was asked once how he was able to connect so effectively with children. He responded, “I never forget that, no matter how many millions of children are watching, I’m always talking to just one little Buckeroo.” This is a powerful idea that Captains embraces. Whether you’re making a web film or a direct mail letter, you are speaking to one person at a time. Messages must feel personal. We never address a crowd by saying, “I’m sure all of you will….” There is no such as thing as “all of you”. There is only one you.