You Don't Need a Big Agency You Need A Big Idea.
Very large agencies employ lots and lots of people in the hopes that one of them will come up with a big idea. Too often, however, something that starts as a big idea gets watered down by layer of bureaucratic management. Or the big idea never exists to begin with. Captions of Industry is a smaller company staffed by select group of senior level people who are very, very good at coming up with big ideas. Plus, without a burdensome hierarchy, out best ideas actually reach fruition.