Submissions for the Incredibly Boring Web Content Challenge are closed. We have chosen the finalists, so visit our blog to see them and comment!

Submit your most boring product or service here.

We’ll pick the dullest, and “Captainize” it for free – turning it into fun or fascinating web content for your inbound marketing.

Submit to: yawn@captainsofindustry.com | Submission Guidelines

The “Incredibly Boring Web Content Challenge” is presented with MarketingProfs, our media partner.

Watch Announcement Video

Incredibly Boring Web Content Makeover Challenge Submission Guidelines

Submit your company’s incredibly boring content for a FREE makeover!

Just send us a link to the content you would like to be made over. It can be a chunk of web content or a downloadable document. Please provide an active URL of content that currently lives on a website.

You must occupy an officer, marketing, or sales position at your company to make a submission on behalf of your company. All submissions will be verified by Captains as content coming from your company.

Using Captains of Industry’s proprietary process*, one entry will be chosen for Captainization into an exciting piece of FREE content. Submissions are not anonymous.

While the Captainization process allows us to revamp the submission content at our discretion, the contest winner will own all rights to the content created by Captains of Industry. We do, however, reserve the right to publicize both before and after pieces, including showing content on the Captains of Industry website.

Length guideline: 1 to 2 pages
Submission deadline: March 8th, 2010

*Proprietary selection process is subject but not limited to tossing darts at white boards, pure chance, random number generation, Dungeons and Dragons guides, 20 sided dice, magic 8 balls, and also personal bias.

VIDEO TRANSCRIPT:

TED: Hi. I’m Ted Page. You know, everyone’s talking these days about “inbound marketing,” which involves making content that pulls the right customers to your website—like videos. The problem is, most web content is incredibly boring. How boring exactly? Allow me to demonstrate. Think of this (points to cardboard) as a typical website. Now think of this as the content (picks up paintbrush and dips it into paint bucket, then brushes paintbrush on the cardboard). Now, let’s watch. (Watches paint drying on cardboard).

In case you missed it, let’s look at that again in slow motion. (slow motion of paint drying on cardboard). That’s even duller. Now, we at Captains of Industry have been making exciting web content for about 10 years. Everything from viral videos…

JOHN CLEESE: I told you NOT to press the third button!

TED: …to corporate videos, to podcasts, to quizzes, and everything in between. We’re so confident that we can turn any dull content into something exciting, that today we’re announcing the “Incredibly Boring Web Content Challenge” and your company could win a free piece of custom-made content. Here’s how. Submit your company’s dullest, most incredibly boring product or service. We’ll pick the one that really makes us go to sleep and Captainize it for free, making it fascinating or fun.

FLORENCE HENDERSON: I think what you need is a good spanking!

TED: Enter now at this address. And stay tuned to captainsofindsutry.com as we announce new updates on the contest as it progresses. Thanks for watching.