Changing regulations. Upheavals in NIH and broader government funding. Lengthy FDA approval processes, heightened competition in drug and technology development, and complex networks of institutions, payers, physicians, scientists, and patients, all with disparate needs, beliefs and interests. In the healthcare and life science industries today, change is the rule, competition is fierce and consumers are constantly interrupted with aggressive marketing sells from brands anxious for conversions. As a result, most consumers take evasive action. Look closely at consumers in this space and we believe you’ll find information seekers. Physicians, scientists, and patients who want stories that o’er more meaningful perspective than 30-second spots and one-o’ ads provide.