Our Secure the Core podcast series was inspired by a popular TV show, where viewers were, um, lost on a mysterious island. Our emails to launch the podcast were equally mysterious. Seeing the characters from the podcast, and the tone of the design, made people click to view the show in significant numbers.

It’s all well and good to create an award winning website experience, but how do you get the word out so people visit? Captains launched a series of fun emails to draw people to the D Stop, using some of the characters from the site to intrigue potential visitors. The emails achieved click-through rates five times the industry average.

Getting media people to actually open an email is no easy task, but this concept worked because it quickly conveyed Resort Sports Network’s benefits and why they matter to the audience: people go on vacation to get relaxed and clear their heads – a perfect time to fill their heads with your advertising. Click through rates on the email campaign averaged over 27% and up to 32%.