Captains of Industry

By Jean Levasseur, Captains of Industry
I found a great video on Treehugger of Stephen Colbert of “The Colbert Report” in a Formidable Opponent sketch, arguing with himself about global warming, with a guest appearance by Al Gore.  I bet you can’t guess what side Al Gore took!

In addition to being a funny video, Stephen Colbert’s argument brings up some related questions about marketing for renewable and clean energy companies.  There is an intense debate going on in the country, and it seems like the only people participating in that debate in full view of the public are the politicians (and funny talk show hosts).  There is a real opportunity for clean energy companies to step forward and add their experience to the debate of what should be done about global warming.  No one is better suited to discuss the economics of clean energy than the people who are actually creating jobs in solar, wind and other renewable technologies. When Americans see that renewable energy puts more money in the pockets through jobs and other economic development in their towns, and they also understand the true costs of gobal warming, the tide will turn towards renewables. And any company that can become a nationally-noticed figure in this debate can become a real powerhouse – for both change and profits.