Captains of Industry

By Lindsey Campbell, Captains of Industry
When Marc Zuckerberg and his gang of Harvard brainiacs opened Facebook to students in 2004, we all went crazy for The Book. From posting to tagging, it seemed like a great way to keep in touch and for those of us with a keen curiosity, to keep tabs. But when Facebook went global, some businesses were skeptical about the social network and wondered if it was a wise program for companies to be using.

But around 2007, companies began to warm up to Facebook and slowly began creating pages for their brands and marketing. In 2010, while it seems like most have gotten the gist of it, some still think that once they post a page they’re work is done. And those are the brand pages that reek with misunderstanding: no recent updates, no clever posts, and no friends or fans to speak of. While it’s imperative to be on at least one social media network, it’s even more important to have the right kind of presence.

The best advice that this veteran Facebook user can give is:

1. Research the kind of language your viewers use and use it too.
2. Constantly update. Your diehards will love it.
3. Don’t just post pictures of your product; show the team behind your brand. It’ll humanize your company.
4. Fill out your Info in a clever way‹it should be interesting and informative.
5. Have someone who is responsible for your company’s page.

This way, all the previous suggestions can actually happen. Overall, the point is to engage your audience with your brand. By using the appropriate language and constantly updating new and appealing content, your brand will be properly represented and your audience will be able to connect with your brand.

And for goodness sake, poke back. It’s the Facebook equivalent of a high five.