Sometimes transforming digital to analog is awesome too

Leave it to Google, the most virtual company imaginable, to create a brilliantly 3 dimensional, hands-on (literally) model of what google maps can do for you. Here’s a write up from AdWeek, and a peek at the video:

What’s great about this is that it so clearly, cleanly, and fun-ly (okay, I know that isn’t a word) takes something that lives entirely within the digital world, the world of ones and zeros, and makes it as simple to follow as a children’s toy. You really connect to what Google maps is doing for you.

And here’s the takeaway – the more virtual your product or service is, the more you need to make it real, tactile, HUMAN. The world around us has changed dramatically, but we’re still wired pretty much the same as cavemen (er, cavepeople). If you can hold it in your hands, if you can see it, you can understand it. It makes an emotional connection. As marketers, that’s our job. And in this execution Google and Venables Bell have hit a homerun.