What do a bunch of dudes do when they have too much time on their hands?
Why, they make content, silly!
In this particular case, these dudes make perfect dude content. Their recipe is "simple." One part dudes. Add in dude-sports like basketball and football. Throw in some "Italian Job"-like tiny sports cars zipping around an airbase. Mix in some music. And, Voila!
Three tips for exciting titties… oops I mean titles (a.k.a. pay attention to your titles)
Everyone has goals. Whether they're personal: floss more, exercise regularly, learn to code, etc. or professional: be on time for work, earn a promotion, start a new career path, etc. The problem is (obviously) achieving them. And if you're like most people, your goals pile up faster than you can accomplish them. What's more, the longer you go without working toward a goal, and the more goals you add to the list, the harder it becomes to make progress on any of them.
Three tips for exciting titties… oops I mean titles (a.k.a. pay attention to your titles)
Happy Friday! Check out this video a Local Boston musician and friends made, consisting of a sweet montage homage to those wonderful '80's movies set to his own pop song. And he got national attention. Congrats Marco!
Three tips for exciting titties… oops I mean titles (a.k.a. pay attention to your titles)
In preparation for my presentation on branding for the Hydrogen Fuel Cell association event in Canada later this month, I’ve been researching the brands of various companies in the category, looking for the ones that stand out. The one that struck me as the most viable is actually not very exciting – Ballard. The look of their logo, with its slanted letters and lightning bolts, is straight out of 1982.
Three tips for exciting titties… oops I mean titles (a.k.a. pay attention to your titles)
The Captains strategy team has a blog post on market research featured on The Content Strategist, a blog run by the folks over at Contently. Their thesis is that market research that doesn't provide context is fundamentally flawed.
Three tips for exciting titties… oops I mean titles (a.k.a. pay attention to your titles)
I barely watch Saturday Night Live actually "Live" anymore. I mean, SNL is like the KFC of late night TV. In the nature of great content creators like Jimmy Fallon and Ellen, the bits aired during their regularly scheduled time slots are only the beginning of their online digital longtail lives. Such is the case in the recent slightly skewering New Balance video featuring guest star Zach Galifianakis and not-ready-for-primetimers Tim Robison and Bobby Moynihan.
Three tips for exciting titties… oops I mean titles (a.k.a. pay attention to your titles)
Just watched the world’s smallest movie. It’s an animation made by some folks at IBM where each “pixel” consists of 12 atoms. First of all, it’s kind of mindblowing to watch. But make sure you watch the making of as well. As they move each cluster of 12 atoms on the surface to create the next frame, they can actually HEAR the atoms scraping over the surface.
Three tips for exciting titties… oops I mean titles (a.k.a. pay attention to your titles)
This week, General Motors signed the Climate Change Declaration, which states that tackling climate change is one of America’s greatest economic opportunities in the 21st century – and the right thing to do. They joined a growing list of global companies who have put their brands behind this, including including Levis, Starbucks, eBay, and Intel.
Three tips for exciting titties… oops I mean titles (a.k.a. pay attention to your titles)
The April 8 issue of Adweek celebrated “Wired at 20”. I love Wired, and I’ve been reading it since it launched. But a picture in AdWeek’s article caught my eye. Within the sidebar article “Still Connected” about how Wired has maintained its relevance over 20 years, there is a full spread photo on pp 24-5 with the caption “a bird’s-eye view of the Wired HQ”.
Three tips for exciting titties… oops I mean titles (a.k.a. pay attention to your titles)
We recently finished a mega-positioning exercise for a life sciences company. A few days before the presentation a team member—a recent hire—asked me, "is there a template we use for delivering positioning findings to clients?" Err….no.
Three tips for exciting titties… oops I mean titles (a.k.a. pay attention to your titles)
