Pixability and the Democratization of Web Video

By Ted Page, Captains of Industry

Our Captains hats are off today for Bettina Hein of start-up Pixability in Cambridge, Massachusetts, featured in today’s Boston Globe article.

Pixability arms small businesses with flip cams, and lets them upload their raw video files that Pixability has edited for them by their network of freelancers. It’s a smart business model and we hope it takes off big time. Now, you might wonder if a video production company like Captains of Industry would feel threatened by a start-up that makes it easy and really cheap to make decent web videos. Not at all. We’re happy that the idea of web video for business purposes is finally going mainstream (as opposed to videos of cats playing the piano, which we also like).   As more and more marketers understand that having video on their websites is imperative,  the need for higher end productions with great storytelling is increasing as well – and Captains of Industry is more than happy to fill this niche. We’ve seen a significant increase in new video production business, and there is no end in sight to this trend.

As the democratization of web video gathers steam, our vote is for greater use of this exciting medium for every business purpose and budget range.  Everyone will win as a result – especially marketers.