By Lindsey Campbell, Captains of Industry
Hey Captains’ Readers,
You probably had a rough start this morning after celebrating the Celtics’ victory last night. So take it easy, kick back, and immerse yourself in Friday’s Deal:
1. Nike’s Airmax! Green accent! Blue sole! 1990 addition! Again!
I’ve heard of some weird fetishes before. Entourage’s furries. A Bachelorette contestant obsessed with feet. But Foot Locker’s new commercial for the European market takes it to a whole new level. To show just how loyal sneaker enthusiasts are, Foot Locker’s 30-second spot features a young couple that is about to engage in the horizontal mambo. But just before they start peeling off each other’s clothes in a frenzy of hormones, the girl pushes her man down on the bed and starts beating his butt senseless with various sneakers. It’s obvious that this is how this sneaker-loving dude gets his jollies because he calls out various brands and editions for her to use next. Though this commercial would probably never fly in the American market, it’s hilarious and probably hits right to the heart (or loins) of the target market. Way to think outside the shoebox, Foot Locker.
2. When no one comments on your posts, how does that make you feel?
Most of us bloggers pour our hearts, souls, and funniest quips into each of our posts only to find that no one has commented, shared, or even tweeted. But the good thing is that there’s a way to alleviate the pain of your bruised ego without expensive prescription medication or years of intensive therapy. You can simply listen to Matthew Grant of MarketingProfs—free of charge. Grant has suggested a few at-home remedies that any blogger can try to not only get your stuff read, but subscribed to, commented on, and networked. For instance, send specific post links on your company newsletter. Or try putting a widget on your homepage listing your most recent posts. And put those suckers up on Facebook. Twitter, too. To learn more of Grant’s blog cure-alls, check out his post. Afterwards, tweet about it, send it to a friend, or even comment. We bloggers need to stick together.
3. Calling all Renewable Energy Companies: We’ve got something FREE for you
Shameless Plug Alert: In case you haven’t heard, Captains of Industry recently published a FREE eBook by agency Principal, Ted Page called, “Branding & Marketing for Renewable Energy Companies.” It’s all about how to tell your renewable energy story to the world. The eBook is basically a compilation of articles that Ted wrote for Renewable Energy World. We Captains figured, what the heck, we might as put all these great tips into one easy-to-download book. In “Branding and Marketing,” you can find tips on logo and web design, message development, and producing video testimonials. Download it, flip through it, and feel free to send it along to your renewable energy buds.
Until Monday sports fans,
Captain Lindsey
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