Lindsey’s Daily Deal

By Lindsey Campbell, Captains of Industry

Hey Captain’s Readers,

Here’s your Daily Deal:

1. The F word

For anyone who’s been 10 years old, it comes as no surprise that it’s the more rotund children that are getting hit with the worst zingers on the playground. And if you were hoping that your kid’s sparkling personality would trump any extra baby fat they’re carrying, then you haven’t been hanging at the monkey bars lately. A recent study concerning bullying and obesity reported that “obese children are bullied more often even if they possess qualities that can discourage bullies, such as having good social skills or doing well in school.” As if being verbally assaulted about your body when you’re in 5th grade isn’t already scarring. Interestingly enough, however, the study picked up that most kids don’t just decide to pick on their overweight peers for no reason. They’re actually picking up behaviors from…you guessed it…adults. It looks like playground taunting won’t end until the grownups grow up.

2. You can stare at my crisps if you buy this product

To reach the young male target market, all you have to do is take one smoking hot girl, slap a scantily clad frock on her tanned, toned bod, write a naughty headline, and oh, make sure you stick a product shot somewhere. Or do you? According to AdRants, men like to look at hot chicks. Not exactly a revolutionary idea. But when it comes to advertising, does this target market actually respond (with their wallets) to hot girls? Besides the fact that these young bucks obviously like what they see when it comes to the, ahem, art direction, are they actually compelled to buy chips/soda/BMWs? In other words, are these ad hotties truly bringing home the bacon? The only way to find out is to do some market research. Maybe, just maybe we’ll find that men have evolved past being a sucker for a pretty face. And when it comes to choosing chips, something other than a pair of C cups can catch their attention. Then again, maybe not.

3. What to do when your hair and electricity prices go up

It’s feeling more like Miami than Boston today. In fact, my locks now hold a new personal record. It only took .2 seconds after I stepped outside this morning for my hair to frizz into a blonde, dread-like mess. The one perk I get for suffering through New England winters is that the humidity is usually pretty tame around here. But with a solar-powered air conditioner, my fro and I might just be all set for the upcoming months. According to Renewable Power News, the latest solar gadget doesn’t need any potentially hazardous chemicals like refrigerants to run, and the water used is actually a “thermal medium pumped through air ducts at the ideal comfort zone with respect to humidity levels.” So not only will I have nice hair, but I can save energy. Sounds like a win-win.

4. Stop sucking

According to Umbra, power-thirsty vampires, like plugged in laptops, are high on Energy’s Most Wanted List. So if you’re not reading The Captain’s Table Blog or Umbra’s blog on Grist, shut that thing down, and for energy’s sake, unplug it.

5. You never forget your first

Retailer, that is. According to the Walmart Community Action Network, Sam’s Club is the first retailer in the U.S. to install micro wind turbines in its parking lots. The turbines were supplied by DeerPath Energy, a renewable energy company located in Marblehead, MA. The 17 turbines were initially installed and tested in Palmdale, CA and Sam’s plans to complete another installation in Worcester, MA sometime this May. The projects should generate 76,000 kWh annually for each store.

Until tomorrow,

Captain Lindsey