April 15, 2010
Lindsey’s Daily Deal
By Lindsey Campbell, Captains of Industry
Ahoy Captain’s Readers,
Here’s your Daily Deal:
1. You Have to Be Smart. You Have to Be Nice. But Above All, You Have to Fit In.
Have you ever worked with someone you just didn’t click with? You know, those people who just give you a vacant stare or a befuddled look rather than laughing at your jokes? Or maybe you’re the one with “confused” written all over your face while the rest of the conference room is in stitches. It’s in those uncomfortable moments that you realize you’re just not on the same page. Hell, maybe you’re not even in the same book.
And that’s OK. Not everyone is going to “get” each other. But when you get right down to it, wouldn’t you rather have fun and feel comfortable with the people you spend most of your day with? Make that, most of your LIFE with? Well according to Jeanne Bliss from MarketingProfs, studies show that “the single greatest contributor to performance failure and job dissatisfaction is lack of fit with organizational culture.” When you don’t feel comfortable with your fellow comrades, it’s not only difficult to make effective relationships, but impossible to deliver your company’s “special blend of magic” to prospective clients.
So you don’t find yourself hiring someone who just doesn’t fit, or if you’re an employee who feels like a fish out of water, the Captains are passing along our “Qualifying Questions” when considering taking on anyone from a client to an intern:
1) Would you mind getting stuck at an airport with this person?
2) Would you want to grab a few beers with this person?
And that’s how it’s done. If you can handle those two situations in the company of your future boss or employee, they’re a keeper.
2. Hey MTV Culture, You Can Do More Than Go Shopping, Play Computer Games, And Then Die
Franny Armstrong in Episode 8 of The Stupid Show has declared that the MTV generation has the greatest task of all to combat during their lifetime: Save the world. Maybe other generations stopped slavery or pursued religious freedom, but Gen X and Gen Yers are the ones who need to avidly pursue climate change before we make like yeast and wipe ourselves out in our own waste product. (Watch the video. You’ll understand.)
3. Save the World. Wear a Condom.
You might have heard of Superman. He had a red cape. Or Batman. He wore a badass mask. But the most popular super-esque garb of all is simply sporting a little latex. According to Barry Katz of The Future is Green blog; the Center for Biological Diversity gave out 100,000 free condoms across the nation to educate people about “the way unsustainable human population growth is driving many species to extinction.” Apparently the babystoppers they handed out featured pictures of endangered animals, with slogans that read, “Wrap with care . . . save the polar bear,” and “Hump smarter . . . save the snail darter.”
The moral of the story is, if you’re headed to the bat cave, and you’re going up, up and away, try not to make a mini-super hero or you could potentially destroy the world. Nothing like that kind of pressure to set the mood.
And on that note…
Until tomorrow,
Captain Lindsey



David Cutler
Thanks for the inspiration Lindsey. The goal is to get that same “Special blend of magic” with your clients and partners for true flow of the most relevant communications …. this message not necessarily sponsored by Trojans.