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By Lindsey Campbell, Captains of Industry

Hey Captains’ Readers,

Feliz Cinco de Mayo! If you’re looking to knock back some tequila or indulge in a black bean-eating contest today, you’re in luck. There are tons of things going on around Boston. Here’s a couple just to get you started:

•    Dick’s Last Resort in Quincy Market is hosting their First Annual Mustache Bash, complete with a Black Bean Eatin’ Contest, $3 Marg-O’-Ritas and Not So Macho Nachos for a buck. Olay!

•    Or for a more traditional holiday, try Mi Casa Bee Casa at The Beehive. It’s a caliente celebration with good Mexican grub, booze, and Mariachi band complete with charro suits.

Now that we’re done with the hard news, here’s your Daily Deal:

1. Just Sponge Bob it up

When faced with impending marine and coastal devastation, like we are now due to the oil spill in the Gulf Coast, only Stephen Colbert could find the positive in the annihilation of various species of birds, animals and ecosystems. He explains in his April 29th report that the “hysteria” from the spill isn’t really necessary. After all, it’s not like it’s FOREIGN oil polluting our water. So what’s all the fuss about?

Colbert also looks to known environmental advocate, Rush Limbaugh, for his take on the clean up. Limbaugh explains that a cleanup isn’t really necessary, as “oil is as natural as ocean water.” And if you’d like to see a demonstration of what BP plans to do to “suck up the oil,” just skip ahead 40 seconds. But be forewarned that the digital rendering is still rough and there’s still some logistics to work out.

2. Luke, take a left. Oh yeah, and I’m your father.

Faced with an upcoming free navigation service from Google, TomTom has decided to fight against the galactic empire by using cool gimmicks as their light sabers. For instance, the company is now offering Star Wars voices to direct you to your final destination.

Let it be known, I would gladly give up free navigation service just to hear Darth Vadar tell me to take the upcoming “roundabound.” How cool is that? After all, no one can resist the power of the dark side. Muahahaha.

3. If you post it, they will come.

In the age of citizen journalism, writing a press release, having lawyers comb it over, and pushing it into the media isn’t going to get your story told. With technology that’s capable of reporting information instantaneously, and by anyone, news that travels in a press release will be old before it even hits news desks. To catch up with this continuous news cycle, David Meerman Scott suggests posting your reports on your blog or tweeting them on Twitter. Better yet, shoot some video. Still don’t believe me? Check out Scott’s post on Monday about how his thoughts on the water crisis in Massachusetts ended up in today’s Boston Globe.

Take a tequila shot and hit a piñata for me.

Margaritas and senoritas,

Captain Lindsey

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