Lindsey’s Daily Deal: Your Inner Sasquatch, A Whole New You and Brutalizing David on Demand

By Lindsey Campbell, Captains of Industry

Hey Captains’ Readers,

Here’s your Friday Deal:

1. Your inner Sasquatch

Sometimes marketers and advertisers can get so caught up in pleasing their client or staying on strategy, that their creative executions can be a little, uh, safe—to put it safely. And even if your client loves your campaign more than their first-born child, nobody wins if consumers hate it, or even worse, don’t notice it at all.  As professionals in the ad biz, we shouldn’t forget that every brand has the potential to be funny, moving, or breathtaking—and that we should always push to take it there. A great example is the lovechild that came out of the happy marriage between the Carmichael Lynch agency and Jack Link’s Beef Jerky. Their new television campaign stars the illusive monster, Sasquatch and a campfire circle full of beef-jerky guzzling tricksters. When Sas makes his first appearance at their fireside cookout, rather than running for their lives, the campers treat the hairy beast like the nerdy kid in high school by pulling the old “slip-the-whoopee-cushion-on-the-seat” routine. And like any fictional monster that’s had it, he decides to let one rip right next to the open flames of the campfire. Who knew beef jerky could be so funny? So next time you think you might be settling for safe, reach within and find your own inner Sasquatch—sometimes it’s better to go with a whoopee cushion and a bottom blast that hits an 8 on the rectum scale than to produce an ad that won’t offend anyone, but will entertain no one.

2. It’s a whole new you

If you want to be looking as dapper as Don Draper, you better get your Mad Men avatar some new threads. That’s right, with a new season airing on July 25th, AMC has revamped the “Mad Men Yourself” game. Now there’s new clothes, accessories, backgrounds, hair and body types to choose from. Rather than a newspaper and briefcase, I think I’ll go with something more philandering and boozy this year.

3. David on Demand: The Outcome

A few weeks ago, I told you guys about how David Perez from Leo Burnett was going to the Ad Festival in Cannes. I also mentioned that his invitation was dependent on his willingness to do ANYTHING that someone tweeted him to do. Well, Perez is nothing but a man of his word. Not only did the guy shave his head, fly in a helicopter, go parasailing, and drive a boat, but he also walked up to random strangers with a camera pasted to his forehead and shot the breeze with a straight face. Although Perez couldn’t complete all of the 20,000 requests he received, I’m proud to say that he didn’t punk out of the most ridiculous ones. Which includes getting the Twitter Fail Whale tattooed on his arm. Yes, the Fail Whale. In between getting tatted up and buzzed down, it looks like David got the chance to meet some pretty cool people and do some pretty cool stuff. The Captains applaud your antics. Bravo, David. Bravo.

Have a safe and happy holiday weekend!

Captain Lindsey