By Lindsey Campbell, Captains of Industry
Hey Captains’ Readers,
Here’s your Wednesday Deal:
1. Want a job? You’re going to have to woo us first.
I often check the info@captainsofindustry.com inbox. In fact, I read every single email. Really, I do. But I’m sad to report that out of all the cover letters and resumes Captains receives, we rarely find a candidate that stands out. Why? Well, now that recent grads have been pushed out of the educational birth canal and into the real world, they’re desperately plastering the city of Boston with their lists of accomplishments in hopes of obtaining their first big kid job. From one not-so-recent grad to another, that method doesn’t work. But before you get all discouraged, chew on this. When you go on a date, is it fun to listen to the other person talk about themselves incessantly? No, it isn’t. So while it’s great to know that you interned at Fort Franklin and you just “love” the marketing industry, what we really want to know is if you get us. Have you even checked out our portfolio and the kind of work we do? Did you read our manifesto? Have you commented on our blog or sent us a tweet? If the answer is “no,” do you really have to wonder why were not keen on getting into bed with you?
If you want the goods, you’ve got to woo us. For starters, let us know that you’re actually interested in our agency, and not just sending the same love letter to everyone in town. Make us feel special. And then, take it a step further (I’m not talking about holding a stereo above your head outside our window, although, that certainly would garner some attention). Try selling yourself in a medium we use and in a language we understand. For instance, one copywriter got an interview because he wrote a seriously cool eBook about why Captains’ couldn’t live without him. Even David Meerman Scott suggests creating a blog BEFORE you graduate to show agencies that you can communicate in the media that is being used. So rather than creating a reputation for yourself as the city tomcat trolling for agencies, try putting in a little effort. Get to know us. Woo us. I can honestly say that we’re more likely to grant a first date to the Lloyd Doblers of the world than the campus studs.
Looking forward to your emails.
2. Can you make a turkey on a hot plate?
GoDaddy.com, the web hosting company, recently unveiled the winners of their “Create Your Own Go Daddy Commercial” contest. The winner not only won $100,000 big ones, but their commercial aired during the Indy 500 broadcast. Check out why Go Daddy should really be called Go Mama.
3. BP isn’t the epitome of all that is evil
While I live to blame BP for pretty much everything I possibly can, there are ways that regular old citizens like you and me can stop something like the Gulf oil spill from happening ever again. We can get rid of our cars. Whoa, whoa, whoa. Hear me out! Look at it this way, if we didn’t have vehicles, there wouldn’t be such a huge demand for oil. And if there wasn’t a demand, we wouldn’t need to pump 180,000,000 year old dinosaur remains from the bottom of the ocean. And while I can’t see a near future in which people kick their cars to the curb just to save the shrimp, there are ways that we can slow down the need for oil. Ten to be exact. Check them out on Jonathan Hiskes latest post on Grist.
Until tomorrow,
Captain Lindsey
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