By Lindsey Campbell, Captains of Industry
Hey Captains’ readers,
Here’s your Tuesday Deal:
1. Up(load) your butt
It takes me forever to find a good pair of jeans. Mostly because I have an ample behind. I can admit it. Baby got back. So when I’m hunting for a decent pair of denims, I never settle. They have to fit perfectly because I know if they’re just one millimeter too big, too small, too short or too long, I’ll never wear them. I’ve always known this about myself, but what I didn’t know is that a lot of other ladies feel the same way. Which is why I applaud Crispin Porter + Bogusky’s latest work for Old Navy, a Web application called “Booty Reader.” On the app, Madame Eva, the site’s fortune-teller, asks ladies to upload pics of their badonkadonks so Old Navy’s “backside recognition technology” can analyze their womanly shape and provide a jean suggestion that will perfectly encase their derriere. I love this campaign. And not just because it’s creative and fun, but because CP+B found an insight that rings true for most women no matter what their size. The only hold up might be women’s willingness to upload their butts. Shouldn’t Old Navy at least offer dinner and a movie first?
2. Beer before liquor, never been sicker
Liquor before beer, you’re in the clear. This is an age-old philosophy that has been passed down to incoming freshman for generations. And it might just be time to pass it on to San Franciscans. According to Bill Green of Make the Logo Bigger, the city is proposing a new bill called “Charge For Harm.” Apparently, this bill will make companies fiscally responsible for their consumers’ misuse of their products. For example, Green mentioned in his post that it costs the city of San Francisco $17 million annually for treatment, prevention, medical transport and hospitalization for alcohol related illness. So rather than having taxpayers cough up the cash, beer and alcohol companies will have to cover the tab. The downfall would be that major companies, like Budweiser, would probably jack up their prices to cover the charges. I’m not sure what I make of this yet.
What do you think?
3. Naughty, naughty
Volvo is all about safety, right? But being safe doesn’t necessarily mean you have to be stodgy. In their latest web video campaign, Volvo went on a mission to find the naughtiest capital of Europe to promote their saucy new Volvo S60. To test people’s behavior, Volvo went undercover at some of the hottest clubs in Berlin, London, Milan, Paris and Madrid and set up some booby-traps—a fake VIP club, a married woman, and even a strategically placed rose garden. It turns out that Parisians are the naughtiest, slickest sweet talkers on the other side of the Atlantic. According to Volvo hidden cameras, they were by FAR the most likely to try to talk themselves into a VIP hot spot, hit on a married woman and trample over a perfectly lovely patch of roses. So what does this have to do with Volvo? Well, the S60 is so safe, you can be as naughty as you want to.
I think I’m in love—with an ad campaign.
Which state do you think is the naughtiest in the U.S.?
Until tomorrow,
Captain Lindsey
Matt Shaw
Regarding beer: What insanity. If I were to stand on a rocking chair to change a lightbulb, and if the rocking chair were to rock out from under me (as they so frequently do), causing me to fall on my dome, thereby causing me to believe I was David Cook and impairing my ability to pronounce the letter G, could I then sue the rocking chair manufacturer?
It baffles me that the beaurocratic regulatory process has to go any further than a simple memo that reads, in essence, “Dear consumers: Alcohol makes you drunk. So be careful. Love, The Government.”