Lindsey’s Daily Deal: Two For Me, The End of The World, Diamonds Are Just Rocks and the Punishment for a Wandering Eye

By Lindsey Campbell, Captains of Industry

Hey Captains’ Readers,

Here’s your Thursday Deal:

1. Two for me, one for you

Leveraging your company’s brand with social media is a must these days. So it’s not surprising that a lot of businesses are asking their employees to blog, post and tweet all in the name of new sales leads. But what if your employees already have a social media presence for their own personal branding? Will your business benefit from their social media efforts or will your employee’s brand outshine your own? According to Paul Chaney of MarketingProfs, it’s a delicate and tenuous balance. But there are ways to make sure that it can benefit both. For instance, don’t make social media a one-man job. In other words, think of it more like a function and less like a job title. The more everyone participates, the more your company will appear as a transparent and socially responsive organization. Check out Chaney’s guidelines for both employees and employers on MarketingProfs.

2. Don’t they know it’s the end of the world?

According to BP CEO Tony Hayward, “The environmental impact of this disaster (the Gulf oil spill) is likely to have been very, very modest.” But unfortunately for Hayward, this picture’s worth a thousand words.

3. Diamonds are just rocks that are kind of pretty

Here’s a fun fact for you. Did you know that N.W. Ayer & Son, a 1940’s advertising agency, began the trend of presenting a lady with a diamond engagement ring? A copywriter from the agency penned the line “A Diamond is forever,” to symbolize a man’s undying love and devotion. Or until their trial separation. Either way, that one line has caused a cultural trend that pretty much made the diamond market what it is today. Why am I telling you all this? Well, because Science World, a non-profit organization, wants to dispel the myth that some natural materials, such as gold and diamonds, aren’t that rare or special at all. In fact, just 2 oz. of gold can be hammered flat to cover a 200 square foot billboard. And it was. Check it out.

4. The punishment for a wondering eye

A commercial created for Be-at-home.com, an online gambling company, for the 2010 World Cup shows guys just what they’ll get when they rubberneck female employees. And just so we’re clear, it’s not a wink, a smile or a smoldering stare.

Until tomorrow,

Captain Lindsey