Lindsey’s Daily Deal: Twitter’s Not Useless, Something Worth Complaining About and Looking for a Job?

By Lindsey Campbell, Captains of Industry

Hey Captains’ readers,

Here’s your Monday Deal:

1. It turns out Twitter isn’t useless after all

There are still a lot of people that have yet to jump on the Twitter train. I get it. I was a skeptic, too. I couldn’t understand why someone would want to publicly announce their every move, thought or quandary in 140 characters (or less) multiple times a day. Did I need to know that you ate a Big Mac for lunch and now you’re regretting it? No, no I didn’t.

But, now that I am a tweeter, I’m starting to see the enormous potential for marketers. According to Megan Leap of MarketingProfs, Twitter isn’t just good for announcing indigestion, it’s key these days in developing relationships and nurturing leads. However, some marketers are getting stuck on HOW that works exactly. Well, thankfully for you, Leap developed 6 ways Twitter is good for business. Here’s the one I like the best:

1. Interact with Your Peeps, I Mean Your Tweets
Rather than just announcing your own content and promotions, take the next step and start interacting with your fellow tweeters. Reply to their tweets. Ask them questions. Follow them. This is what we now call “creating relationships.”

To learn the other 5 ways Twitter can tweet you to the top, check out Leap’s post on MarketingProfs.

2. It’s worth complaining about

People are always complaining. It’s in our nature. When something bothers us, we feel the need to let others know about it. I’m tired. I’m hungry. I’m sad. The list goes on and on. But, unfortunately there’s one thing that people just won’t complain about. Abuse.

In a recent PSA for POWA (People Opposing Women Abuse), a man living in an apartment complex sets up an experiment. The first night, he plays his drums. Not only did he get multiple complaints, but his neighbors actually showed up at his door and asked him to stop. The next night, the same man in the same complex played a recording of a couple having an argument and of a woman getting beaten. No one made a peep.

Just goes to show that one complaint can go a long way. Me? I’d rather hear banging drums than banging fists.

3.  Looking for a job?

I hear Sterling Cooper Draper Pryce is hiring. If you think you have what it takes, try taking the “Job Interview Quiz” on AMCTV.com. They offered me the Account Manager position. Maybe next time I’ll try hiking up my skirt and dazzling Draper with my womanly wiles.

Until Wednesday,

Captain Lindsey