Lindsey’s Daily Deal: Swan Dives, Butting Out and The Most Interesting Man in the World

By Lindsey Campbell, Captains of Industry

Hey Captains’ Readers,

Here’s your Thursday Deal:

1. Swan dive!

I’m digging the sequel to Old Spice’s “The Man Your Man Could Smell Like.” I know, I know. Sequels are never as good as the original. The Matrix Reloaded, The Next Karate Kid, even Brad Pitt and George Clooney couldn’t make Ocean’s 12 rival Ocean’s 11. Who needs a twelfth man anyway? My only disappointment with Old Spice’s latest commercial is that Isaiah Mustafa doesn’t end it with, “I’m on a bike.” But for me, the swan dive line totally makes up for it. Check out the spot, and let us know if you think it reverses the sequel curse.

2. Butt out

To get people to listen, all you have to do is take off your clothes. According to David Kiefaber of AdFreak, protestors donned teeny weenie bikinis to show they were more than miffed that Georgi Vodka’s latest transit ad for buses in Brooklyn, New York was taken down. Apparently, religious communities in Brooklyn were offended by the ad which featured a woman’s tuckus with the Georgi logo sprawled across her bikini’s backside, and pushed to have it removed. You know what? I would have, too. But, not because I think ladies’ behinds are morally reprehensible. It’s that I find ads the use butts without even an ATTEMPT at a big idea or concept downright distasteful. This ad is as lame as sin. If you’re going to lead with a gluteus maximus, at least have a decent punch line. Come on, people!

3. Sharks have a week dedicated to him

Last night, while I was en route to the shower after an disgustingly sweaty gym session and Jeff, my boyfriend, was in the kitchen whipping up the house specialty, Ramen, we both stopped, mid-sentence, to listen to the latest Dos Equis commercial. There was no shushing. No “hold on a sec.” Nothing. We both knew instinctively that the spot was going to be worth shutting up for. So we stood stock still and just listened to the commercial in its entirety from 2 rooms away. Laughed. Then went on our merry way. A 30 second spot that can stop me in my tracks when I’m not even watching TV? Now, that’s what I call effective.

Until tomorrow,

Captain Lindsey