Lindsey’s Daily Deal: Scrub A Dub Dub—One Man In A Tub, Know Your Audience and Orange Ya Glad You Didn’t Date Matteo?

By Lindsey Campbell, Captains of Industry

Hey Captains’ readers,

Here’s your Friday Deal:

1. Scrub a dub dub, one man in a tub

When it comes to political advertising, it takes a lot to rally me into any sort of frenzy. Not only are most of the ads just a 30-second slew of false promises, but the “he said, she said” playground banter between opponent’s is enough to make you wish for communism. However, Denver Mayor, John Hickenlooper’s most recent TV spot not only got my attention, but it actually warmed me to his personality enough to investigate his political views and causes. How does a mayor running for governor get your attention without taking their claws out or boring you to death by being politically correct? By indulging in a shower on television, of course. Take a look at how political advertising can be positive and still work for a candidate in Hickenlooper’s new campaign commercial, “Shower.”

2. Know your audience

How do I feel when I see a giant outdoor poster with an adorable bouncing, bubbling, little baby boy on it?

Nothing. Absolutely nothing.

It’s not that I have anything AGAINST little humans. In fact, I think they’re swell. But the thing is, I don’t have any mini-mes yet, so when it comes to ads trying to peddle the many products, accessories and paraphernalia they need, there’s about a zero percent chance I’ll listen. It’s not a bad thing, it’s just the way it is. Case in point, Brian Thompson of Ask a Copywriter was recently dubbed a dad, and admitted that B.B. (Before Baby), he hardly ever noticed Bon Bebe’s advertising even though he walked by their outdoor posters everyday. Now that he’s with child, however, Thompson not only recognizes the posters, but also enjoys them, too. Welcome to Dadhood, Brian.

What products are you interested in today that you weren’t last year?

3. Orange ya glad you didn’t date Matteo?

Orange, a business that delivers communications solutions, discovered a way to be funny without being over the top. Sometimes when a brand tries to go for the laugh, everyone misses the message. But with the new Orange campaign, you don’t just laugh at Nico’s perilous swim to catch his ferry in “Apology Nico” or marvel at Tania’s bull-riding technique in “Tania The Party Planner,” but you actually believe that Orange will provide you with a specifically designed solution for the challenges you personally face. My favorite is “Matteo The Online Romancer” I hear he can melt a heart in under 150 characters. Sigh.

Until tomorrow,

Captain Lindsey