Lindsey’s Daily Deal: Premature Sweatalation, It’s the Target Market—In The Library—With the Candlestick and Are You Man Enough?

By Lindsey Campbell, Captains of Industry

Hey Captains’ readers,

Here’s your Thursday Deal:

1. Premature Sweatalation

I love any commercial that brings a man to his knees. The latest spot for Axe Deodorant shows how guys can “lose it prematurely” when they see a pretty lady. Even in Spanish, this commercial rocks.

2. It’s the target market, in the library, with the candlestick

No matter how funny your ads are they still might not be able to get cash registers a’ ringin’. According to Mike Ryan of the Yahoo! TV Blog, the “Old Spice Guy” concept might have doled up 12.2 million hits online, but it certainly isn’t bringing home the bacon. Ryan reports that sales are down 7%. Why? Well, I’ve got a hunch that it has nothing to do with the concept, the brand, or even Isaiah Mustafa. I think they’ve just targeted the wrong market. Right now, Old Spice is targeting women who want their men to smell good. But what if the majority of women aren’t buying their men’s deodorant? In advertising, it’s a cardinal sin to skate by important things like target market and key selling point when conceptualizing a campaign. Because no matter how great your ads are, they mean squat without the right target market to listen and respond to them.

For your sake, Isaiah, I hope Old Spice starts raking’ in the dough. I would hate not to see your shining face on my computer screen again.

3. Are you man enough?

I know a lot of manly men. They chop wood. Drink beer. Have 5 o’clock shadows at 10:00 a.m. But, I don’t think even the manliest of men would buy a BrewDog. According to Tim Nudd at AdFreak, BrewDog recently released the most masculine product to ever grace the manliest of mankind: a beer that contains 55% alcohol and comes packaged inside a taxidermied rodent. Seriously. You can drink the beer straight out of a squirrel’s mouth. And even if you could find the gonads to anty up and take a swig of the strongest beer ever made by a human…or penguin, according to the History of BrewDog, you probably wouldn’t have the cash to spare. BrewDog costs about $760.00 per bottle. Even if no one buys this beer, I still love the story behind why it was created.

Now, let’s go drink some hardcore beer you furry sons of bitches.

Until tomorrow,

Captain Lindsey