Lindsey’s Daily Deal: Nike Loves Iron Women, The Most Wonderful Time of the Year, 69 and Up For a Spin?

By Lindsey Campbell, Captains of Industry

Hey Captains’ readers,

Here’s your Friday Deal:

1. Nike loves Iron Women

You know those people you see out running on Sunday morning when you’re en route to the nearest diner so you can attempt to soak up those Long Islands still in your system from last night? Yeah, well one of them is probably my sister. Not only does she power through marathons like they’re a lovely stroll through the Common, but she recently conquered a 1/2 Iron Man and fully intends on taking on the whole. For all those of you who don’t know, an Iron Man is a long distance triathlon that consists of a 2.4-mile swim, a 112-mile bike and then a 26-mile run. In that order. Without a break. Rain or shine.

It makes me tired just writing about it.

So, after years of watching my sister power through finish line after finish line and earn medal after medal, I’d like to think that I know what kind of person it takes to battle through these types of races. Badass ones. Which is why I think Nike’s latest spot for women by Edouard Salier is freakin’ awesome. It reminded me of my sister right away, and I knew that the spot wouldn’t just make her feel proud of her mad triathloning skills, but it would empower her, which is what the Nike brand is all about. The spot features a lady triathloner battling through whatever mother nature throws her way, whether that’s Poseidon, the steepest incline known to mankind, or funnel clouds with fangs. And for me, the copy at the end just brings it all together, “Here I Am.” So badass. So Sara.

What do you think triathloners? Does this commercial get you?

2. It’s the most wonderful time of the year

Much like kids closing in on Christmas time, football fans are mentally preparing for the upcoming season. And rather than let this euphoric-like state of possibility end before the first game even kicks off, the Redskins want to bank on their fans’ excitement. Literally. Recently, the team created an integrated campaign that’s designed to get Redskins fans so pumped for the upcoming season that they finally breakdown and buy a club seat at FedEx Field. Check out the cameos from Donovan McNabb, Bruce Allen, and Mike Shanahan in their latest spot, “R U In?” If visions of tackles weren’t dancing in your head, they will be now.

3. 69

I’m digging the new print ad for Scotch’s double sided tape. And not just because I enjoy a good sexual pun.

4. Up for a spin?

Remember the days when you would dig your grubby little 5-year old hand into your McDonald’s Happy Meal and find a free toy? It was just about the most exciting thing in the whole wide world. Free. Toys. What a concept. And if those hidden gems really rocked your world back in the day, you’d better buckle your seat belts before I tell you what McDonald’s is serving up now. In an effort to promote their new “real fruit” smoothies, McDonald’s created Spin Art-like app for their website. Check mine out!

Even though I don’t see a direct correlation between smoothies made with real fruit and Spin Art, I’m digging the interactivity that McDonald’s is giving their consumers. But this time around, you get more than just a plastic toy that will either break or be forgotten about in 5 minutes. You get a piece of fine art that’s suitable for the fridge. Well, at least mine is.

Until Monday,

Captain Lindsey